own property

Is it convenient to own property today?

Owning a home was once everyone’s dream. In the collective imagination, one of the obligatory steps to consider oneself a quite accomplished person was the purchase of the first house.

Diploma, possible degree, permanent employment, home owned and family: here, roughly, what until a few years ago was seen as the culmination of a life, so to speak, satisfying.

Many things have changed today. First of all, more and more often the study paths turn out to be long, because by now there are many professions that require a degree (while until a while ago only a high school diploma was enough). Furthermore, the world of work has completely changed. If until a few years ago finding a permanent job was not so difficult, even for non-graduates, now it is absolutely not the case anymore.

It is not easy even to be able to find fixed-term jobs, let alone indefinite ones. Also for this reason, very often we find ourselves having to move to other cities, or even to other countries, to pursue the dream of being fulfilled by speaking.

Do you necessarily have to buy a house?

Consequently, even what was once seen as a primary objective, namely the purchase of the first home, is not necessarily considered as such today. It depends a lot on the situation, and that is why you must certainly clarify your ideas before taking such an important step and, above all, let yourself be guided in choosing the most suitable solution by some expert, serious and reliable expert in the sector.

To read: what you need to know about the preliminary sales contract

When it comes to choosing a new home, whether it is to start a family or simply because you “grow up” and want to go and live alone, basically you are faced with a crossroads: buy or rent? It is not just a question of availability, since there are solutions to buy even if you do not have aside who knows what capital there is. It is precisely a question of understanding what one’s priorities are, the objectives that one has in mind, in short, the lifestyle that is outlined on the horizon of one’s existence.

Therefore, there is no right choice by definition. What may be more suitable for one person may not be for another person, and vice versa. Both opportunities have strengths and weaknesses that need to be carefully evaluated and weighed before reaching a decision which, in any case, represents an important step.

Rent or buy?

Opting for rent has the obvious disadvantage that it consists in having to pay monthly money in order to then, one day, not find yourself owning anything. On the other hand, however, it is a solution that offers greater flexibility: you can decide at any time to change, in case of moving elsewhere or simply because we like another apartment, you can face a change more lightly as it can be. , for example, that of a new job offer in another city, and so on. It is not that a house of your own prevents all this, God forbid, but it certainly involves greater constraints and greater difficulties in the very moment in which you find yourself having to sell, perhaps with very little time available.

In short, choosing to rent rather than buy is a possibility that has its pros and cons: in general, it may be the preferable solution if you already have a rather temporary accommodation in mind, destined not to last too long. Paying rent for 20 or 30 years does not seem to be, however, the best choice since, as already mentioned, it is true that the monthly rent could also be reasonable and not burden too much on the shoulders, but in the end, you would find yourself with a punch. of flies: not a house where you can spend a quiet old age, without the worry of being evicted for some reason, nothing you can bequeath to your children or grandchildren … nothing at all.

Buying a house, on the other hand, can be a real investment, but even in this case, there are many factors that must be evaluated. Meanwhile, whether you take out a mortgage or you can pay in cash because you have some liquidity, buying a property obviously reduces the investment capacity. We must therefore ask ourselves: is this what matters most to me? Or is my dream to invest, let’s suppose, in some work activity, and therefore I prefer not to block a large part of my capital in a house? If you have plans for the future that provides for the investment of large amounts, taking out a mortgage or spending a large part of your capital, you will inevitably preclude other opportunities. By taking out the mortgage, it is unlikely that banks will be able to help support other investment initiatives. And, by paying in cash, it goes without saying that the capital will be reduced accordingly.

Also from this point of view, opting for a rented home could be a solution capable of guaranteeing greater freedom, that is to say the possibility of being able to dispose of one’s savings in another way.

To learn more: our tips for renting a house

Moreover, another variable to take into account when deciding to take a house, whether it is to rent or to buy, is certainly the position, the state of conservation, etc. These are all aspects that can obviously affect the purchase or rental price, but which can also be decisive when and if you will find yourself in the situation of wanting or having to leave that property. This is why, even more so, it is always important to turn to valid consultants who know how to give the best advice, thinking from a perspective that takes everything into consideration, from a 360 ° perspective: real estate market, financial opportunities, etc.

Real estate leasing and mortgage, what to choose?

Precisely with regard to the various financial possibilities, when you opt for the purchase, there is not only the classic mortgage as an alternative to liquidity.

In recent years, we hear more and more frequently about real estate leasing: in practice, it is a form of financing that allows you to dispose of a certain asset (in this case, a property) against the payment of a periodic fee to a bank or to an intermediary, having the possibility of acquiring ownership at the expiration of the contract, adding a previously agreed redemption sum.

Leasing was born above all as a form of purchase of other types of goods, such as vehicles, machinery or industrial tools. Lately, however, it is gaining ground as a valid opportunity also in the real estate sector, especially to facilitate the purchase by those who do not have large financial resources.

This formula also provides for the possibility of deciding, in the end, not to redeem the property and therefore to return it, or you can also choose to renew the contract, perhaps reconfirming or modifying the conditions contained therein.

But what are the differences compared to a traditional mortgage? What advantages or disadvantages can there be?

Let’s say that the convenience of real estate leasing lies first of all in the fact that the financed amounts are usually higher, to the point of even reaching 100%. It is also true, however, that the durations are generally shorter than those of the mortgages and the installments to be paid, in principle, are instead more sustained.

Therefore, when you find yourself having to identify the best solution to buy a property, you need to compare the convenience of a lease with that of a hypothetical mortgage, carefully evaluating every aspect. For example, mortgage rates could be in a good period, that is, be quite low, and this could be an important element to consider before making such an important choice.

All the considerations made so far are especially valid when evaluating the opportunities that the market offers regarding the so-called first home. The speech can be very different, however, if it is a question of buying a property as a second home or as a real form of investment, for example by renting it. In these cases, there is a whole series of other assessments that must be carried out wisely to be sure not to make any false steps and that it is really convenient to have owned properties.


How much does it cost whitewash the house

It often happens that you to have to repaint your home and, regardless of whether you decide to do it yourself or to rely on a professional painter, there are more or less high costs to be taken into account. In the following paragraphs, we will examine all the aspects that affect these costs (condition of the walls, type of paint used, chosen processing technique, etc.) and we will try to find out, roughly, how much it can really cost to whitewash the house. We will also dedicate a space to the importance of having estimates made and we will also make a brief mention of the costs related to the whitewashing of the external walls of the building. The team of taj reidencia islamabad is providing you with is article to find out, even more, fill out our specific form.

Find out how much it costs to whitewash your home! 

Why do you usually decide to paint the house? The reasons can be different: the need to fix damaged or simply dirty (if not moldy) walls, the purchase of a house to renovate, the desire to change and renew the appearance of one’s home, the desire to make it more presentable and tempting a property to put up for sale to increase its value … Whatever the motivation that drives you to think about whitewashing the walls, it is always good to carefully evaluate some aspects, so as to be sure to make the right decision. In particular, let’s see together how much it costs to whitewash the house.

The elements that affect painting costs

When do you decide to paint your house, one of the first questions to ask is: do I rely on an expert or do I try to do it myself? It is clear that, if you do not have a minimum of attitude towards manual work and if you do not have enough time available, the answer is absolutely obvious. Otherwise, the “do it yourself” can also be a good option to keep costs down a bit. In addition to the fact that, of course, it can also give some personal satisfaction!

Regardless of whether you decide to personally follow the project or instead, you prefer to rely on a professional painter, there are mainly three aspects to take into consideration:

  • The wall must be properly prepared: very often it is not enough to paint and that’s it, but it is necessary to carry out some preliminary work (grouting, shaving, etc.)
  • It is necessary to choose the type of paint, and not only in terms of color.
  • You have to decide which painting technique to use: the very simple whitening with brush or roller is just one of the opportunities. Nowadays there are different ways, more or less complex to achieve, to obtain particular effects on the walls.

These three elements, in fact, form the basis for defining the cost of painting a house. So let’s proceed in order, trying to get an idea of ​​what the price per square meter can be.

Labor costs and materials for painting the house

As we said, first of all we need to evaluate the condition of the walls to be painted. When the wall is in perfect condition, perhaps just built and to be painted for the first time, then a sanding job may be sufficient. If, on the other hand, it is a wall that has already been previously painted and, perhaps, also has cracks, mold or other imperfections, a longer and more complex intervention is clearly required, which inevitably affects costs.

In the second case, however, precisely by virtue of the fact that the work to be carried out is more important, it is more likely that one will still have to resort to the labor of a professional, equipped with all the necessary equipment as well as the necessary skills. And how much can this cost? What can be the price of a painter per square meter?

For a simple painting, the prices range approximately from 5 to 16 euros per square meter: this means that to whitewash, quite simply, a wall of 15 square meters you can spend between 80 and 250 euros. In the event that the required painting technique is more particular, then the costs can rise to 9-13 euros per square meter, i.e. 135-500 euros for a wall of 15 square meters.

What about the cost of mowing walls instead? How much can it affect? In principle, between shaving and grouting, an additional cost of 6-8 euros per square meter must be taken into account, depending above all on the condition of the walls and therefore on the amount of work required.

As regards the choice of paint, however, it is true that costs can greatly affect the total, but it is always advisable to opt for quality products, such as water-based paints: they have a better yield than tempera paints, for example, and therefore they allow to optimize the result with a few passes, also guaranteeing a longer duration over time. Perhaps it is better to spend something more immediately, rather than find yourself with a poor job and to be redone after a short time.

And how much do apartment paints cost? Also in this case, the prices are very variable, it depends precisely on the type of product chosen: tempera paint is the cheapest and can cost less than 20 euros for a 2.5-liter can, with water-based paint. it goes up to around 25-32 euros and, finally, enamel can cost around 37 euros.

However, if we think of carrying out some particular process, and by now there are so many in circulation, the “wall square meter calculation” can take very different proportions depending on the case: if for a basic painting a cost can be considered between 4 and 8 euros per square meter, for sponging you can also go up to about 16 euros and arrive, in the case of glazing, even at a price that starts from 10 euros to get to exceed 20. The Venetian stucco remains perhaps one of the most complex and therefore expensive techniques: the price per square meter ranges from 20 to 35 euros.

How much does it cost to paint the house?

If we add up the cost of the paint, the cost of the painter’s labor, and the technical cost of processing, we can hypothesize that for an accommodation of about 100 square meters the total cost could be about 2500 euros: it is a figure, it is clear, very indicative and which can undergo fluctuations. also important depending on the various elements illustrated above (above all it can increase, and even a lot, in the case in which more particular and elaborate processing techniques are chosen).

Whitening quote

In any case, when you decide to rely on a professional, the best thing to do is to get a quote for the whitewashing, or rather possibly even more than one, in order to be able to make a comparison and evaluate what can be the best solution, from an economic point of view and beyond. For a more precise and reliable estimate, it is preferable to allow the painter to carry out an inspection. Only in this way will he be able to realize the actual work to be carried out and will be able to make a more correct estimate of the timing and costs in general.

To optimize the work as much as possible, and consequently to amortize the costs, it would be preferable to proceed with the whitewashing of several rooms in the same period: if you decide to renovate the house, it is better to do it all at once, rather than just one room, for example, only to have to do another shortly after. If the surfaces to be painted are many, it is usually possible to obtain a more favorable price on materials and also on labor. In addition, it guarantees faster work and avoids having discomfort and disorder in the house repeatedly.

One more consideration: in principle, the cost of a house painter is always a little higher in large cities than in medium-small towns. With the same work required, in cities such as Milan, Rome or Turin, for example, the outlay will be greater than in other provincial realities.

Cost of external painting

We have seen how much it costs to whitewash the house, limiting ourselves to the interiors, but obviously, in some cases, the need to renovate the external walls may also arise.

The aspects that affect the costs are, indicatively, the same considered up to now, even if clearly the materials are not the same since they must have very particular characteristics and resistance to bad weather. Furthermore, it is necessary to always follow the indications of the Municipality and, above all, it must be considered that there could be very high costs due to the rental of scaffolding, etc.

This is a very broad discourse, to which to possibly devote other insights, however, we can indicatively say that between scaffolding rental, plaster reconstruction, painting, and labor, the cost of an external painting can be around 50 euros per square meter, it depends also by the type of paint chosen (lime, quartz, silicate, self-cleaning pliolite, etc.)

buy a house

Things to know to buy a house

Buying a house is an important, demanding step, a passage in life that is certainly not obligatory but which, for many people, is still a fundamental goal. It is a choice that involves sacrifices in terms of time and money, and that is why it is necessary to plan it in the best possible way, so as to avoid (or at least reduce) the risk of running into big mistakes which, unfortunately, regret. Let’s see what are the main things to know and do before buying a house.

Evaluate the location, size, and various characteristics of the house

It may seem trivial, but in fact, it is not always so obvious. Sometimes, and it also happens when you decide to buy a house, you let yourself be taken by the initial enthusiasm and act on impulse, without carefully evaluating all the important aspects and without reflecting on your real needs. As long as it comes to buying a dress, for example, it doesn’t hurt if you make some mistake in judgment. But if you buy a house, what aspects affect the valuation of a property? In this case, surely there are essential elements that must be carefully evaluated:

  • The area where the property is located: this choice must take into account your family and work needs, as well as any preference you may have, for various reasons, towards a specific neighborhood rather than a certain city. It is useless to choose an area just because we like it if, in the long run, we will find ourselves cursing the hours spent in the car to go to the office or the excessive distance and inconvenience from friends and relatives.
  • The spaces available to the house: evaluating whether the size and internal layout of the house are optimal, or in any case can be made so with some renovation, is very important. Realizing, in retrospect, that we physically lack the space for an important room or that it would have been much better to have an extra bathroom, certainly is not good.
  • The orientation of the house: not everyone always thinks about it, but this is also an important aspect to take into account. A house that is beautifully bright during the day, especially in certain parts such as the kitchen and the living area, so in practice in the areas where you spend most of your time, it will always be very pleasant to live in compared to another dark one. and, consequently, more sad, cold, and maybe even humid.

These are aspects that must be evaluated before buying. There are things that can be worked on even afterward, such as a wall to be demolished, a floor to be redone or a piece of furniture to be replaced, but there are others that unfortunately cannot be changed and for which, therefore, it is necessary to think in time, certainly before proceeding with the purchase. It is always better to be far-sighted and also look at what may not be immediate needs, but which will easily appear in the future.

To learn more: is buying a house to renovate conveniently?

Buying from a private person or through an agency?

Another crucial point, when deciding to buy a house, is to evaluate whether it is better to do it directly from a private person or whether it is more convenient to contact a specialized agency.

It is clear that, without any kind of intermediation, there could also be some economic advantage. Moreover, nowadays it is also quite simple for supply and demand, even directly between individuals, to meet thanks to the various websites dedicated to this sector.

It should also be said, however, that behind every private negotiation there is a risk of hiding some not indifferent pitfalls, which could only emerge when the negotiation is almost completed. Furthermore, there are many formal requirements that must be completed before buying a new home, and you do not always have the knowledge and the time necessary to easily extricate yourself in this complex and articulated area.

This is why, in fact, it is very often more convenient to rely on an agency or in any case a real estate consultant who knows, first of all, to move with ease and give the right advice (also in terms of price), who takes care of carrying out the necessary checks to ascertain that everything is in order and that it handles even the most purely bureaucratic matters, accompanying the buyer (and the seller) step by step, up to the drafting of the actual contract in front of the notary.

Read More : Kingdom Valley Islamabad (UPDATED) Payment Plan

What to check before buying a house?

As we said, relying on a real estate agency to buy a house can simplify many steps (it has its cost, but also its merits).

An aspect that, for example, should always be ascertained is that the one who sells is really the actual owner of the property and that, on the latter, no mortgages, mortgages, legal proceedings, etc. are pending.

Another thing to check before buying a house is that all the town planning documentation is in order and that, from a cadastral point of view, there are no problems whatsoever. If there are small discrepancies, however remediable, the seller must be responsible for them.

It is then necessary to verify the accuracy of the declared square footage, always making the necessary distinctions between commercial surface and walkable surface. Even the systems must comply with the law, and if they are not this must clearly affect, and greatly, the price of the property. The energy class, which must necessarily be attributed to the house, also has its importance and is another of those things to know before buying a house.

There are, then, many other aspects: for example, it is necessary to verify that the owner has always regularly paid all the installments of the condominium expenses and, again with regard to these, to make sure that the extraordinary expenses have not already been foreseen by the condominium the refurbishment of the roof or other.

Before choosing, it is always preferable to view the house several times, to get a more precise idea and to be able to identify any defects. Sometimes it happens that you buy a house after having seen it very little, only to discover, unfortunately when it is too late, certain negative aspects that had initially escaped. Therefore, it is better not to be afraid and ask to be able to see the property several times, perhaps even at different times, so as to be able to have a complete picture of the situation.

Most of the time, buying a house still means having to face some expenses to carry out more or less substantial renovations: the important thing is that the extent of these works is clear right away, even before proceeding with the purchase. Just so as not to incur unpleasant surprises that could unexpectedly raise costs.

To read: What are the costs of buying a first home?

Other costs not to be underestimated before buying a house

Speaking of costs, one of the very first assessments to do before buying a house is to establish a spending budget.

This budget must not only take into account the purchase price of the property, because in reality there are many other items of expenditure (more or less substantial) that, added together, will inevitably end up increasing the total outlay. Among them we remember:

  • Any brokerage fees, in case you contact a real estate agency. Indicatively, they could be equivalent to a percentage between 2% and 4% of the house price.
  • The costs related to taking out a possible mortgage: an installment that is usually considered accessible and sustainable, cannot exceed 30% of the monthly family income. Better, therefore, not to “take the longest step”.
  • The various sales taxes, which vary depending on whether you are buying as a private individual or a construction company and also depend on whether it is the first home or not. In any case, these are also expenses to be considered in advance and on which it is good to inquire carefully. There may also be significant differences, depending on the case.
  • Notary fees: the notary who deals with the stipulation of the sale contract will not only have to pay the amounts provided for by law (all the various taxes mentioned above), but will also clearly demand his own remuneration, usually not indifferent, for the work done.

A final consideration that can be made, regarding the many things to know to buy a house, is to read up on the numerous tax breaks currently provided by our legislation (just go to the Revenue Agency website to stay up to date). Renovation works, in general, those related to energy-saving improvements and others, are all interventions for which, for some years now, very interesting incentives have been provided.


What are the costs of buying a first home?

From the expenses for the notary to the calculation of taxes: all the costs for the purchase of the first home in Italy and in Europe.

Based on a study we conducted, it appears that in Italy the costs for the purchase of a first home are among the lowest in Europe.

The costs for the purchase of the first home, however, are not to be underestimated because they can represent up to 10% of the price of the house: a cost that can drastically affect the choices to be made during the search and selection of the property.

In our research we hypothesized to buy a used property at a price of € 200,000, taking advantage of the tax breaks that the law allows to apply to the first home.

Price declared value and cadastral income

The objective of our analysis is to understand how Italy is positioned in terms of ancillary costs related to the purchase of a first home.

Before starting, a clarification is necessary: ​​a precise comparative calculation cannot be made because, unlike in other countries where taxes are paid on the selling price, in Italy taxes are calculated on the cadastral income.

In the past, even in Italy, people paid on the “declared” price of the sale, but tax evasion meant that the terms were redefined.

The costs for the purchase of the first home in Italy

Here is the list of the main costs related to the purchase of a used home (not subject to VAT and used as a main residence).

  1. Registration tax;
  2. Archive fee;
  3. mortgage tax;
  4. cadastral tax;
  5. notary fees;
  6. contribution from Cassa Nazionale Notariato, CNN, tax advising;
  7. inquiries;

The registration tax is set at 2% of the revalued cadastral income. The archive tax is governed by the Decree of November 27, 2012, n.265 and has a fixed cost of € 39. Mortgage tax and cadastral tax are instead set at € 50 each.

The cost of the notary for the purchase of a property

Is the cost of the notary the thing that worries you most? Let’s see in detail how much the notary fees for the purchase of the first home can amount.

The notary fee is calculated on the basis of the sale price and defined on the basis of the brackets indicated by the Notary.

Let’s take an example: for a sale of € 200,000, the notary’s fee is between 0.75% and 1.10% and therefore an average fee of € 1,650.

This range allows notaries to have a minimum of discretion when proposing a quote. The contribution from Cassa Nazionale Notariato, CNN, Tax Advice are items related to the notarial fee.

Finally, we find the inspection costs which are on average fixed and to the extent of about € 100.

The costs of registration tax, archival tax, mortgage tax and cadastral tax are not subject to VAT as they are prepaid expenses on behalf of the customer and excluded from the tax base pursuant to Article 15, paragraph 1.3 Presidential Decree 633/72, while honorary, CNN fees, advises and inquiries are subject to VAT of 22%.

What is the “Tax Credit”?

The tax credit deserves a special mention, which very often buyers do not know and the professionals involved forget to mention.

In fact, it is possible to take advantage of this credit which totally or partially reduces the registration tax in the event of purchase following the sale of a property used as a first home.

Mediation and real estate agency costs

Usually, for various reasons, those who want to sell or buy a house rely on a real estate agency. The mediation work has a cost in the event that the operation is successful and we are therefore talking about a commission that is usually around 3%.

Read also the Tips for selling a house through an agency.

In our calculation of the costs for the purchase of the first home we did not want to take the percentage into consideration as new models are appearing in the European panorama, which reduces this cost through the industrialization of the sales process.

First home concessions and deductions

In Italy, there are concessions on the purchase of a first home for the private individual introduced by the 2016 Stability Law. If the transfer is subject to VAT, the facility leads to the application of a reduced rate of 4%, as well as the payment of registration, mortgage and cadastral tax (200 euros each), stamp duty, special cadastral taxes and mortgage fees.

If, on the other hand, he is not subject to VAT, the concession consists in the application of the proportional registration tax reduced by 2%, with a mortgage and cadastral tax of 50 euros each.

Finally, the deduction for the tax return allows you to deduct a maximum of € 4,000 per year, with a rate of 19%. While for a mortgage linked to construction or renovation, it drops to a maximum ceiling of € 2,582.28.

Notary fees are also deductible, but with some important limitations. The costs subject to tax benefit include only the notary’s fee for signing the loan agreement.

The possibility of deducting the costs incurred for the deed of sale itself and any charges associated with the registration or cancellation of the mortgage or those incurred by the notary on behalf of the same customer is excluded.

All this obviously implies that notary fees can be deducted only in certain conditions, an example: in the case of a loan agreement for the purchase of a property.

As previously mentioned, the tax benefit is 19% with a deductible amount that cannot exceed 4,000 euros. In practice, the buyer will be able to receive a maximum refund of 760 euros.

Mortgage-related house taxes

The costs for the purchase of the first home not only linked only to the price of the purchase to be paid off but in the case of a mortgage also to all the ancillary costs related to it and so on for all the professionals, you will have to call to conclude the agreement. In particular, we are talking about notary fees, which we have already talked about, stamp duty, the preliminary phase and possibly insurance policies.

The substitute tax is equal to 0.25% of the disbursed capital, but if a financial loan has been requested (based on law no. 191/04), the mortgage tax is required for a value of 2% of the mortgage registration amount. In addition to paying the registration tax which is equivalent to 0.50% of the latter.

Another expense item to consider is the insurance premium to be paid for the protection of the purchased goods. ‘ fire insurance is required compulsorily and its total cost depends on the value and duration of the mortgage.

The policy can be started by the lender, which will charge it in the opening costs in a single installment, or by paying the amount in installments. Sometimes it can also happen that the bank invites the loan applicant to take out life insurance, but this varies according to age, sex and duration of the policy.

The costs associated with the purchase of a property in Europe

So far we have only talked about the Italian scene, but what are the costs if you buy a house in another European country? What are the concessions for buying a house in Germany or the taxes to buy in Portugal?

We compared 9 countries where property regulations are similar. As mentioned above, for Italy the registration taxes have been calculated on the sale price, but since the tax base (the updated cadastral income) is almost always lower than the sale price, this figure is overestimated.

The first place in Europe is Luxembourg which has notaries with low stipulation costs and subsidized taxation for the main residence that is the envy of all.

Thanks to the Bëllegen Akt a buyer is entitled to a tax credit of € 20,000 which becomes € 40,000 if a couple is buying: when it is possible to apply the Bëllegen Akt, the registration fee has a fixed amount of € 100.

The study shows that  Italian notary fees are among the lowest in Europe, third after Spain and Portugal. It should be noted that in the United Kingdom we have replaced the notary’s fee with the professional service of the lawyer signing the contract.

The ranking of the purchase costs of the first home

Also on the registration tax front, taking into account that it is calculated on the revalued annuity and of the tax credit, buying in Italy as a first home is advantageous compared to the rest of Europe.

Selling inherited property

Selling inherited property: transcription, taxes and management

Sometimes you find yourself in the situation of wanting to sell an inherited property, perhaps to invest the sum obtained differently.

It is important to know what are the mandatory steps to follow since this type of sale requires some additional documents compared to a common sale of a property: it is, in particular, the declaration of succession and acceptance of the inheritance (with its consequent transcription).

In the meantime, let’s see, in more detail, how to obtain the documents to sell an inherited house.

The declaration of succession and inheritance tax

First of all, the first thing to do is to submit the declaration of succession to the Revenue Agency, a procedure that must be carried out electronically within one year, using their portal. Usually, for the compilation, we rely on a Caf or a professional in the sector, such as a notary. The document includes the list of everything that is the subject of the succession, in fact, with the relative value.

The purpose of this practice is basically to establish the amount of taxes to be paid on the inheritance. If these taxes are not paid, it is absolutely not possible to proceed with the sale of any property received as an inheritance.

As regards the rate to be paid, this changes according to the degree of kinship with respect to the deceased: it ranges from 4% of the cadastral value for the spouse and children, up to a maximum of 8% for lesser relatives. neighbors and for those who are not relatives (even the cohabitant, for example). There are deductibles depending on the case (only for immediate family members).

But that is not all. The inheritance tax, unfortunately, is not the only one to pay when you inherit a property: there are also the mortgage tax and the cadastral tax, whose rates (respectively 2% and 1%) are calculated on the cadastral value. Also, in this case, concessions are provided, for example, if it is the first home.

Furthermore, the payment of stamp duty and special taxes should not be forgotten.

Finally, it is also necessary to take into account the fact that there are, by force of circumstances, notary fees to be paid in order for the entire succession procedure to be correctly carried out.

Transcription and acceptance of an inheritance

As already mentioned, the acceptance of the inheritance is also an obligatory step.

It can be formalized in writing but it can be tacit, which is the most common cause. However, this means that, during the purchase and sale of an inherited property, during the drafting of the deed the notary will also have to formalize this acceptance, with a real transcription: this is why the latter is considered as an indispensable document in the case where you want to sell an inherited property.

Selling a house inherited before age 5

The law provides that, when you buy a property and then resell it without waiting for at least five years to elapse, you must also pay a tax on the capital gain, i.e. on the difference between the established sale price and the value at the time of ‘acquisition. This is a way to avoid speculation on the real estate market.

This rule, however, does not apply in the event that the property has been received following a succession procedure. Basically, the amount obtained from the sale of an inherited property, even if this sale takes place within five years, does not determine any type of capital gain that can be taxed.

To read: today is it convenient to own property?

When the property is inherited by several heirs

It happens quite frequently that the heirs of the same property are more than one, in this case, we speak of co-inheritance. It is not said, however, that everyone acquires ownership in equal measure, it could in fact happen that each heir comes to hold a share different from that of the others. To regulate this particular situation, which can sometimes prove to be a little confused and difficult to manage, it is necessary to refer to the regulations on communion, those contained in the articles of the Civil Code ranging from 1100 onwards.

However, it is not always possible to reach a unanimous consensus, and therefore how do we behave in these cases? Undoubtedly, the first thing to do is to contact an expert on the subject, a lawyer therefore: a professional will certainly be able to indicate the best way to go to arrive at an optimal solution.

Usually, those who are not in favor of the sale of the property or in any case do not agree with the other co-heirs, can choose to sell their share of the property. In this circumstance, it is the other heirs who have the right of pre-emption and therefore who may possibly acquire the share in transfer with priority over third parties. At the basis of all this, there is clearly the need to identify the exact value of the share in question. If none of the other co-heirs is interested in buying this share, then it can be offered for sale to others as well.

The second way to go, generally when every other attempt to find a solution that satisfies more or less everyone has gone up in smoke, is that which involves the dissolution of communion in front of a judge. It will be the latter to make a final decision, establishing the conditions of sale of the property on the basis of the regulations regarding the real estate expropriation, after which it will arrange for the distribution of the proceeds among the various heirs.

Selling a house received as a donation

It seems useful and appropriate to open a parenthesis regarding the sale of a property received as a donation. In fact, it is a rather different case study compared to that of an inherited property, and it is good to be informed about some important things. Even from the point of view of the potential buyer, it is always good to be more than informed and aware of the risks that could be encountered.

The first thing to know is that in Italy the law first of all protects those who are defined as legitimate heirs (wife/husband, children, legitimate ascendants, etc.). They must be guaranteed a part of the inheritance regardless, therefore regardless of the will arranged in the will by the deceased.

In short, the legitimate holders are always entitled to a quota established by law, even if they have been totally excluded from the will. The calculation of this fee also takes into account any donations made by the deceased while he was still alive. Therefore, those who have had property as a donation could in some way have infringed the rights of the legitimate heirs and thus be reduced, if not even revoked, the donation itself. This is why, before proceeding with the sale of a house received as a donation (and before buying one) it is always good to make sure that everything is in order, obviously relying on experts in the field.

It is undeniable that these doubts greatly hold back potential buyers, who are rightly trying to avoid problems. Moreover, even banks tend not to grant mortgages or loans when dealing with properties resulting from some donation. The eventuality that a reduction or even a request for restitution of the property occurs to protect the legitimate heirs a posteriori, causes too many unknowns to gravitate around this type of sale, making them more difficult (you end up not being able to sell this that you received as a donation, or you find yourself having to sell it off at a decidedly low market price in order to get something out of it).

It is certainly possible to be more relaxed on both sides if the donation dates back to at least 20 years earlier or if the person who made it has been deceased for more than 10 years: in these cases, in fact, it can no longer be revoked.

In principle, if already selling a house is almost never a simple thing, even more so, if it is a property given as a donation, it is always absolutely advisable to rely on the advice of an expert consultant in the sector.

Is it better to rent or sell an inherited house?

It is certainly a much-debated topic in general, regardless of whether the property was originally purchased or received as an inheritance.

Let’s say that, in the latter case, after removing the various expenses and taxes we mentioned earlier, if nothing else, a real outlay for the purchase had to be incurred. Everything depends, therefore, on the economic needs of the heir, as well as clearly on the type of property and any other circumstances (state of conservation, size, position, etc.). If you need immediate liquidity, clearly groped to sell the property in the best possible way is almost an obligatory choice, the most obvious.

On the contrary, if you do not have these urgent financial needs, the hypothesis of guaranteeing a periodic income through a rent is absolutely not to be discarded, on the contrary. Nowadays it can certainly prove to be the best choice, especially if the accommodation has certain requirements that can make it particularly attractive for any renters.

For further information: how to rent a house

In this sense, it is necessary to make a distinction between two different types of rent: the more traditional one, which consists in finding someone interested in a prolonged stay (families, etc.), and the one, on the other hand, more oriented towards temporary solutions: accommodation to rent. for holidays (clearly, they must be located in tourist locations and strategically positioned), or apartments for business travelers, the military, off-site university students, and so on. This second option (especially the tourist one) usually offers higher but less certain, less continuous monthly income.

It is, therefore, a choice certainly dictated by circumstances but, in some way, also dependent on the subjective preferences of those who inherited.

Selling a house

Selling a house: all the information and doubts

Selling a house may seem easy, but it’s not at all.
It is an obstacle course and the risk of tripping is high at every corner.

Inpoi aims to be a real estate guide, to provide the correct information and allow users to make the right choice for their situation.
We want to make property management affordable for everyone.
We are on your side, we will provide you with all the elements to avoid being at the mercy of the market and to be able to decide in complete safety with the right information available.

Things to watch out for when selling a house

We have enclosed for you, on this page: tools, advice, and information to sell your home at best without stumbling.
These suggestions are the result of years of experience and hundreds of sales, the condensation of the experience of real estate investors, owners, agents and market analysts.
By following this advice you will find out how to sell your property without devaluing it and at the best market conditions.

Here are some things you need to pay attention to before selling your home:

The motivation

Why are you selling? Often when you start selling your home you don’t have a clear idea of ​​what the real reason for selling is.

Do you want to sell because the house is too small for your current needs? Can’t stand the neighbors anymore? Have your needs changed?
Having clear ideas about the reasons for the sale will help you strategically plan the next steps, avoiding wasting time and money.

The Value

Evaluating the value of a property before selling a home is an essential aspect of selling a home, and is defined by the average value a buyer is willing to pay and how much on average the sellers are willing to sell.

It is necessary to know the factors that affect the property valuation, in order to increase the value of your property before putting it up for sale.

State of the property

It is important to consider the state of the property and its care.

  • Scratch the walls
  • Remove mold stains
  • Keep the house clean and tidy
  • Tidy environments
  • Scented rooms
  • Clean balconies and terraces
  • Cellar in order

These simple tricks will increase the chances of success in the sale and the realization price.


The house must be in order from a bureaucratic point of view, there are some documents necessary to sell the house.
In some cases, it is possible to cancel sales due to incorrect or missing documents with future legal risks for the seller.

In what situations might you find yourself selling a house?

There are many different ways to sell a house and one may not necessarily be fairer than the other, it depends on your sales needs.

An aspect to be analyzed before proceeding with the search procedures for new buyers is the right of first refusal on the property.

After making sure that no person is in possession of this right, you can proceed with the desired sales method.

Selling house with agency

Did you know that Italy is one of the countries with the highest number of real estate agencies by a number of inhabitants?
For this reason it is important to choose carefully who to rely on. But how to choose the right real estate agent without making mistakes?
With these points we explain how to best sell a house with an agency

  1. Evaluate professionalism: choose an agent who knows the area in which the property is located and who has experience in buying and selling a certain type of property (villas, apartments, country houses, etc.)
  2. Compare different proposals: listen to different agencies to clarify your ideas on which agency to rely on and observe the different working methods.
    A correct evaluation of the value and a correct sales and promotion strategy of the property are signs that help to understand the level of professionalism of the company.
  3. Valuation: we would all like to sell the house at the highest possible price, the agents know this well, and in order to win a job they offer valuations that are out of the market and then go and reduce them later. Trust those who offer a price in line with the market.
    You can always compare the proposed evaluation with an online evaluator
  4. Spend the right amount: to choose the right real estate agency to sell a house, it is important to evaluate the cost of the services offered. It is important to choose the most advantageous price but remember that a lower cost will correspond to fewer services and less time dedicated to your property so be very careful to save too much, it could be really counterproductive.  But what is the right commission to pay?
  5. Choose an agent in step with the times: the real estate market is in constant movement and new technologies play a fundamental role in being competitive, which is why it is essential that it always stays up to date and in step with the times.

Selling a house as a private individual

Selling a house as a private individual is a practice that has been gaining ground in recent years also in Italy, but there are still several mistakes that must be avoided in order not to risk ruining or canceling the sale, especially if you want to sell without an agency.

Here are the main mistakes that don’t make you sell a property:

  1. The wrong price, a too high selling price represents 60% of the reasons that do not make a sale between private individuals. It is always advisable to know the value of your property in advance.
  2. Badly done and unattractive photo gallery, it represents 20% less chance of success in the home sale
  3. Don’t give all the correct information – it’s important to know exactly what you’re selling.
    If you have an “A” energy efficiency class it is different than being in a “G” class, and if you have old-fashioned central heating, your home will hardly be suitable for summer-only tourist use.
    The lack of information can lead to the nullity of the deed and cancel the sale, even if in conclusion.
  4. Selling without enhancing: it is important to remove everything that is not needed, freshen up the house and if possible renovate, to give a new touch that facilitates the sale both in terms of time and higher price.
    The money spent on improving the house will allow you to take it back at the end of the sale.
  5. Do not highlight the strengths of the house: a garden, a park near the house, a fireplace or a habitable terrace are elements that enhance the house and that will allow you to find your target of interested people and the final buyer.

Selling house quickly

Selling a house quickly is not an impossible mission, but to do so it is necessary to avoid making some very common mistakes.

  1. Price: You have to be realistic and aware of the actual sale price. In particular, the price is the lever that allows the sale in the shortest possible time.
  2. Be slow: waiting doesn’t help. The first two weeks in which the house is on sale are those in which it will have the most visibility and will attract a greater number of sales proposals.
  3. Do not play to the downside: Lowering the price is normal, but it is good to think about it when you put the property up for sale and be competitive right away.

Playing down is not always a good strategy and can be perceived negatively, for this reason, it is very important to start with an “anticipated” price on the market trend.

  1. Do not take advantage of advice: Calculating the right house price, not knowing the real estate situation around you is very complex and risky. For example, if your house is the only one for sale in the neighborhood you can afford to offer a higher price, if instead, the number of apartments for sale is high you will have to make sure to differentiate yourself. This information is difficult to find if you don’t move within the industry. We at Inpoi can put you in touch with one of our mentors, who will be able to advise you in the best possible way in a totally freeway.
  2. Reject Offers: The current market is down, rejecting any offers is a solution that we might regret in retrospect. It is important to be able to distinguish between those who really make consistent offers and those who instead make a reckless offer. In this way, it will be possible to understand if you are dealing with a possible buyer or with a time-waster.
  3. Show the house: during the visits, it is not advisable to give the feeling of exasperation in wanting to get rid of the property but to try to emphasize the positive aspects of the house in a calm way. For this reason, it is often advisable to delegate visits to professionals.
  4. Avoid professionals: the general idea of ​​those who want to sell a house is to avoid professionals, without considering that this complicates the sale and leads to headaches that an expert would manage better. However, it is important to know what kind of professional to rely on.
  5. Making an unattractive ad: An ad must grab the attention of buyers. First of all, it is important to understand the target audience our ad will target. For example, if I am in an international area, it might be a good idea to write it in several languages.
    An essential element of a good advertisement is photos. An ad with a photo is viewed 200% more times than one without. Another element that increases effectiveness is virtual visits, which bring 220% more visibility.

Selling a house without selling out

Whatever the method is chosen, selling a house is a procedure that requires attention, professionalism and the right time. The average time to sell can vary depending on the situation, but the constant is not to be in too much of a hurry.

If you want to know what the real value is, why not try our algorithm for free that calculates the value of the property online? It is a technology that, by crossing thousands of data in real-time, is able to give very accurate estimates, which can serve as a basis for the evaluation of your home.

Who to contact to sell a house

The situations in which you can find yourself selling a house are numerous and complex at the bureaucratic level.

For example, selling an inherited property follows different logic from those previously described, or selling a house with a mortgage still in progress, selling a house without habitability, selling the property in bare ownership or based on your situation you will realize that the best choice is to sell house to the bank.

Knowing the range of possibilities available to you is the best way to avoid mistakes.

Then, as a digital real estate consultant, he addressed various issues of the sale of the house, to meet all the needs within the blog.

You can search for the topic of your interest and resolve any doubts.

value of property

How to evaluate the value of a property before selling a house

How to correctly evaluate the value of a property? If you are reading this article you have probably decided to sell your home (or office, warehouse or other) but you want to be sure you are evaluating your property correctly so as not to have unpleasant surprises.

After all, it would be rather embarrassing to find that you have sold your property for a misjudgment … Conversely, overestimating it will keep you on your back for a long time.

The ideal sale of a house is the one that makes the buyer and the seller equally satisfied, without leaving room for “if I had”: the first step in this direction is an accurate and objective evaluation.

In fact, correctly assessing the value of a property is the first step to successfully sell it. Very well, but how do you estimate a property in order to obtain the correct market value? We see it in the next paragraph entitled:

How to calculate the value of a property?

To calculate the value of a property or home, a mathematical formula is used that takes into account all the determining factors:

Market value = Commercial surface x Price per square meter x Merit coefficients

What is the commercial area?

The commercial area includes:

  • the walkable surface;
  • the external surfaces;
  • the surfaces of relevance.

To calculate the commercial area, all the surfaces of the building are taken into consideration, to which some corrections are applied, however, reported on the website of the revenue agency.

What is the quotation per square meter?

The quotation per square meter is an estimate of the prices per square meter referable to properties in a specific area: it is the starting point for evaluating a property, together with the surface.

What are the coefficients of merit?

There are numerous aspects to take into consideration to reconstruct (because this is what it is) the commercial value of a home. We can roughly divide them into two orders of factors:

  • external, concerning the location of the property on the territory;
  • internal, concerning the characteristics of the real estate unit.

These factors affect the total value of the house, apartment, office, etc. with percentages called Coefficients of merit.

Coefficients of merit: external factors

Location of the property

The location of the property is therefore one of the most determining factors on the price and varies according to:

  • city ​​of reference (obviously!);
  • distance from the center;
  • proximity to services such as schools, hospitals, supermarkets, etc .;
  • reachability by means of transport;
  • tranquility and safety of the neighborhood.

You need to take these factors into account when evaluating your home. However, the price per square meter of the houses is fairly homogeneous in the reference areas, and it is not difficult to find the correct estimate.

Type of property

Just as you would never confuse an elephant, a giraffe and a helicopter with each other, so you certainly can’t mix up a villa, a studio flat and an attic. The type of property obviously affects the price of the property itself and is one of the starting points for its correct evaluation.


The distance from the ground is a very relevant factor for the evaluation. An apartment on the ground floor will usually be worth less than one located on the top floor of the same building because it is closer to sources of disturbance, more exposed to the hustle and bustle of the street and to the higher windows of the surrounding buildings.

The value of the apartment, therefore, increases progressively as the floor increases… as long as the building is equipped with a lift. Otherwise, the value will gradually decrease: no one likes to climb stairs, and this must be taken into account when evaluating the property.

For a ground floor apartment, the fact that there is a lift or not is not relevant, but the presence of a garden that limits its depreciation due to its proximity to the ground is relevant: the evaluation of a property located on the ground floor, the land also drops by -20%, which turns into -10% in the presence of a garden.

The valuation of a 1st-floor apartment must take into account a 10% decrease in value, with or without a lift.

On the 2nd floor, in the presence of a lift, the devaluation is limited to -3%, which becomes -15% if the only way to reach it is the stairs.

On the 3rd without a lift, the ax is lowered to -20%, which becomes 30% for the upper floors (but + 5% with a lift). The top floor benefits from an increase in value of up to 10% with a lift or a devaluation of -30% without.

Finally, a penthouse in a building with a lift could benefit from an increase in its value of up to 20%, without a lift it could see its valuation drop by up to 20%.

Bad news for those who have to sell a property located in the basement: the property valuation will easily drop by even 25%.


One of the characteristics that most influence the choice of a house to buy, and therefore its value, is its brightness.

The brightness of a property can increase its commercial value by up to 10%, as in the case of direct sunlight throughout the day; vice versa, in the opposite case, it can reduce it by up to 5%.

Exposure and view

Brightness is closely linked to the type, number and arrangement of the views – the so-called exposure. The greater the number of sides on which the house is exposed, the greater its brightness and therefore the value.

Consequently, the direction of the views is also very relevant: a house facing north only – where the sun usually does not shine – will still be worth less than one facing exclusively south, which enjoys a greater number of hours of light.

The reasoning is different for the type of view that one has from the overlooks. A broad panorama, perhaps over the sea or a beautiful park, is a view that opens the heart … and the wallet, positively affecting the valuation of the property by up to 10%. An external view, therefore facing the street, can increase the value by about 5% while an internal view can instead devalue it from 5% to 10%

Proximity/distance from sources of noise and disturbance 

Everyone likes the idea of being able to feel comfortable in their own home. There will also be a reason why most disputes between neighbors arise because of various types of noise.

For this reason, the evaluation of property must necessarily take into account the possible proximity to sources of disturbance such as highways, railways or airports, but also sports fields or areas where the nightlife is particularly abundant and noisy.

Coefficients of merit: internal factors

The layout of the premises

An optimal layout of the premises inside the property to be evaluated will make the future sale easier. Conversely, a bad distribution of the premises could lower the value, because it could lead to a deep restructuring by the buyer.

Energy rating

The energy class is another important value, which can change the value of your home. But what exactly is the energy class of property? The energy class is a value that summarizes the energy efficiency of a property.

This is a value that in turn is obtained by taking into account further characteristics of the property itself, such as structure, location, materials, heating, type of fixtures, etc … The energy class is expressed on a scale ranging from A4 (maximum efficiency energy) to G (minimum energy efficiency).

Most of the properties currently present in Italy fall into the last category, because they are older buildings – new houses, on the other hand, usually have a higher energy class. A house with energy class G can consume 10 times more than one of category A4: this is why it affects the overall evaluation of the property.


From what has been said about the energy class, it is easy to understand how the type of heating is also a factor to consider when evaluating your property in view of the sale.

If we take centralized heating as a quality standard, we can observe that the presence of a meter (termovalvole) increases the value by about 2%; while autonomous heating can have a positive impact by increasing the initial evaluation by up to 5%. The total absence of heating can reduce the rating by 5%.

Year of construction

When it comes to real estate, new is not necessarily better than old: there are historic buildings that have intrinsic artistic value, and this – like it or not – can increase their market value. For its part, a new building usually has structural characteristics that make it better from the point of view of energy expenditure, safety, and accessibility.

Since architectural styles, materials, and construction techniques (and regulations) vary from one period to another quite homogeneously, the year of construction is an element that can suggest relevant information, to be taken into account in the evaluation of the house for sale.

The year of construction must obviously be related to the conditions of the property. Therefore, a 20 – 40-year-old building, if in excellent condition, can benefit from a 5% increase in the starting value; someone over 40 can see their value increase by as much as 10%. But in conditions of neglect, age turns into a disadvantage and depreciation of -10% or -15% in the case of buildings over 40 years old.

State of the property

From what has just been saying it can be deduced that, in order to correctly evaluate its value, you must pay sufficient attention to the state of the property because it affects the expenses that the buyer will have to incur to possibly bring it back to an optimal state.

  • To be restored: -10%
  • Refurbished: + 5%
  • Finely restored: + 10%
  • New: + 10%

Garden, balconies and terraces

The possibility of enjoying some fresh air directly from home is a quality increasingly appreciated by those who buy a property. For this reason, even the presence of balconies, gardens or terraces increases the value of the home.

How to evaluate a property without an agency?

To carry out the evaluation of a home, a real estate agency takes into account all these factors, integrating and mitigating them with experience data.

With a lot of patience (and a lot of free time), following these parameters and those reported on the official tables of the Revenue Agency, it is possible to make a fairly plausible evaluation even without a real estate agency. But so, the doubt of having left out some important information remains.

Can I have a property quotation online, for free and in a few minutes?

Yes of course, you can rely on a PropTech that relies on the most modern technologies to develop a property value assessor.

With the Inpoi property value calculator, you can make an online valuation of your property in just a few clicks: the valuer’s algorithm takes into account all the parameters listed above (plus other specific ones) by crossing in real-time all the data available on the real estate market, geolocated for unparalleled precision.

real estate website

5 Signs to understand that you have a bad Real Estate Website

“What can I do to get more leads and results from my real estate agency’s website?”

This is a question that you will surely have asked yourself over and over again and to which, in this article, we will try to find an exhaustive answer. Many brokers mistakenly think that their real estate website is little visited and therefore prefer to invest on portals. Of course, it’s a self-fulfilling prophecy if you don’t promote your website, your main source of leads.

But it’s not enough to just make promotions on Facebook to make your website work. In fact, if it is not taken care of in some respects, it will always continue to be a bad real estate website. Most agencies, for example, choose to adopt template sites, which are low-cost solutions with predefined graphics. Basically, those who buy these templates give up having their own online identity, practically presenting themselves with the same website as the competitors who had their idea, the same format on which university town islamabad follows.

In this article, we want to show you the importance of adopting a series of measures that can transform your real estate website into a workhorse with which you can differentiate yourself from competitors. 

Ready? Let’s go!

How to recognize a bad real estate website

Your web designer has created a brand new website for you. You love it, and you paid for it handsomely, which means it must be successful now, right ?!

Not exactly. After all, it doesn’t mean that just because you’re happy with the site, then your customers will be too. So here are some signs to look out for when evaluating the kind of impact your real estate website is having on visitors.

You created it, but no one is getting into it.

If you don’t get traffic to your new website, assuming you’ve had another one before, chances are your customers won’t be able to find it. This means that you have neglected your real estate SEO duties. If you’re redesigning your real estate website, your URLs are probably changing too. For this, you have to use the domain “301 Redirects” to signal to the search engines where to funnel all the traffic you have earned with your old website, otherwise, you will lose it.

Your Bounce Rate is skyrocketing

People visit a page on your site and then leave. Because? Because they didn’t find what they were looking for. If you use a Bait-and-Switch Keyword (for example, you address someone looking for “weather in Milan” on your vacation rental website) or if you use an inappropriate layout for the most important content, visitors will prefer to look elsewhere rather than stay. on your website.

The bounce rate is the expression of rejection despite the initial trust placed in your site, so sites with a high bounce rate are not frowned upon by Google.


All your traffic is on the home page

Surely your site is much more than your home page, but the latter is also your showcase. If it’s a disaster, people won’t want to venture further to see what’s behind it. Don’t try to put every piece of information into a single URL. Instead, keep your homepage simple, with clear navigation bars so visitors can find exactly what they’re looking for.

Nobody is registering

You want people to fill out your contact form and sign up for your mailing list, but you are making this process too difficult for them. With Google Suggest, saved passwords and automatic updates, surfing the Internet has become a passive activity. So don’t expect people to contact you right away or scroll to the bottom of the page looking for your Call-to-Action (CTA). Think of your visitors as if they were your flock and, lead them!

Nobody likes you

Nobody shares your website through social media or links. This may be because no one knows about your new website. You probably don’t have anything you like. It takes a lot of hard work, know-how and flair to create shareable content. To create blog posts, videos and newsletters that are innovative, insightful and provocative, or hire someone who can do it for you.

How to improve the user experience of your website

Patience, trust, energy and time… this is the magic formula for real estate agents who want to sell homes. In this market niche, the Internet has become the main research tool, triggering a real revolution for the real estate market. Virtual ads on ad portals and social media have thus been added to advertisements in trade newspapers and magazines.

For this reason, in an increasingly digital age, it is essential to have an attractive and effective website to have a competitive advantage. A recent study by the US National Association of Realtors also asserts that 99% of Millennials search online during the home buying process, so your online presence is ultimately the first impression they have of you.

data search real estate online

The real estate agencies have thus decided to open their own website to have visibility on the web and for:

  • easily get new leads to convert into leads ;
  • independently manage their business effectively and efficiently;
  • increase their brand awareness ;
  • set up direct meetings with potentially interested customers.

But as we have said, if the right precautions are not adopted, there is only the risk of creating a showcase or presentation site, which will not bring enough traffic to fully exploit the advantages of the network.

That said, how can your website design instill a sense of trust in users and encourage them to choose you?
Below you will find a series of web design practices that can improve the performance of any website and offer a pleasant user experience, avoiding becoming known in the industry just because you have a bad real estate website.

1. Content Layout

To engage customers, content must meet their needs. Usually, in the real estate sector, there is a tendency to bombard the user with too many texts.

It is imperative that the content on each page is consistent with the user’s search path. For example, the home page can show compelling core messaging, followed by a custom search option, and linked to a property listing, real estate agent profiles, and so on.

In this niche market, in particular, it is essential that the content is visually compelling and appealing. The high-quality professional photographs of the available homes for sale entice the visitor to contact your agency as they already provide an idea of ​​what to expect. If for example a sea view or a new kitchen can be meaningful to a visitor, be sure to mention them in your ads.

Even a video can be very effective, such as a “virtual” tour of the house or a video in which sales agents illustrate the property in detail. It might also explain what type of property your agency deals with, or highlight some of the services you are able to offer.
According to data reported by Google, 70% of real estate buyers worldwide use virtual video tours, when they are available, to view the houses for sale, while 86% use them to learn more about a certain city or district.

Finally, you can also insert testimonials, agent profiles, and any other additional elements that can be shared with users in the “About us” section, to offer them value and inspire trust.

2. Email marketing / Newsletter

Real estate email marketing can be an incredibly effective tool for gathering contact information and improving the user experience by forwarding information about your real estate agency to users. Often this tool is an essential component to help convert potential users into actual customers. However, the first step in implementing an effective email marketing strategy is to collect contact information from potential customers by placing “hooks” in different parts of your website.

Once you have their email, you can send discounts, information on the real estate market, and content that allows users to keep their attention alive. Furthermore, you can inform your contacts about active promotions in your agency, present the properties that fall within their requests, and so on …

In addition, it is important to remember that the “Subscribe” button related to emails must be designed with the user in mind. A lively and highly visible button, with a short message and a simple interface, is ideal for inviting visitors to click on it.

3. Mobile is a must

Also according to the National Association of Realtors (NAR), 50% of real estate clients use a mobile device or tablet to search for the ideal home.
In general, a responsive website is the best option to improve the use of websites from mobile devices. In fact, having a responsive website guarantees, regardless of the navigation platform (via mobile, desktop or tablet), an adaptation of the design to the screen.
Poor user experience on mobile devices can result in a high bounce rate resulting in customer hijacking on competing agency websites.

mobile use property search

4. Contact information highlighted

In the real estate sector more than in any other sector, it is very important to make it simple and immediate the possibility of getting in touch with a professional, in this case, the real estate agent. Customers looking to buy or rent a home are likely to have questions to ask themselves before seeing a property. The “Contacts” page must group all the useful information in a single section: email, telephone number, VAT number, city, address, and map of the real estate agency.

5. Add contact form

The contact form is useful in collecting new email addresses to convert into contacts.
Insert a contact form in each product sheet of each property. If the offer will be interesting for the target, then the user will contact the agency to:

  • request additional information about the offer;
  • ask for a quote;
  • make an appointment.

The ultimate goal is to satisfy the customer and convince him to subscribe to the newsletter. Make sure that each property card is associated with a responsible agent with all the contacts in evidence (possibly even with the photo) and a simple and immediate contact form. Only in this way will you avoid having a bad real estate website in terms of user experience, which would certainly not bring you any results.

6. Internal search engine

The user must be the center of everything. If the user browsing your website easily finds the answers to what they are looking for, they will have an incentive to contact your real estate agency. It is useless to waste time with interminable animations or presentations when for example, he already has clear ideas as he is looking for an apartment in the outskirts of Rome with a budget from 200,000 to 220,000 euros. A good internal search engine that allows the visitor to enter the budget, the location and the type of property he is looking for, significantly shortens the search time for the desired property.

7. Advanced search options

A search engine with functions that are easy to use and customizable according to the needs of the target is fundamental in the real estate brokerage sector. Factors that interest your prospects should be included in the search options or incorporated into a selection of filters. For real estate clients, variables such as budget, geographic area and services are important during their buying process. By creating easy-to-use custom search buttons you can offer users an easy way to locate the desired property.

8. Original taglines in the header of the home page

Develop an original tagline to use in the header of your home page, describing who you are, detecting what your niche services are and promoting you in a unique way, such as: “Your Trusted Real Estate Agent in [Area market] with X years of experience “.

9. Call to Action (CTA)

Create a CTA that you can use on every page of your website. Whether it is as short as “Click to learn more” or more complex as “Plan a free purchase/sale consultation”, make it visible on each page.

10. Use a catalog

Another tip to avoid developing a bad real estate website is to include a catalog, the heart of a real estate agency website. Everything revolves around the properties that an agency has in its portfolio. The catalog is like e-commerce, as it shows all the product sheets of each offer, but does not allow online sales.

The catalog definitely improves the quality of the contacts. In fact, only potentially interested customers who have viewed the offer will agree to make an appointment with an agent. In this case, the probability of closing the deal will be very high.

11. “Work with us” section

We have already talked to you about how important it is to build a close-knit and performing real estate team: if you are looking for professional agents to be included in your staff, this page cannot be missing on your website. Real estate agency staff are essential. It is the key factor to maintain a level of excellence in the sector and to have a direct line with website visitors, improving their user experience.

12. Search engine optimization

The website must be optimized during the construction phase, to avoid finding yourself with a site on which you have invested time and money but which is not able to bring you results, with the risk of having to develop it for a second time with a web agency more competent by allocating additional (and even greater) budget.

It would be like building a house, painting it, furnishing it, and finally thinking about redoing the electrical system. Website optimization also allows users to find you immediately, having greater visibility.

13. Custom graphics

It is important to make your mark when a user visits your website so that they have a better chance of remembering you and returning to you.

It is true… it is superficial to judge something only by its appearance, but we do it all the time in various areas of our daily life. So, in addition to the quantity and quality of information, it is important that all these contents have a pleasant design, but above all functional and simple. Good design is subconsciously associated with the professionalism of the agency or real estate group it represents.

14. Constant updating

If your real estate website is unintuitive, slow, and rather cumbersome, it will make you lose the desire to update your property portfolio. So the ideal would be a software that can be used online from any Internet location, in order to access it from any computer connected to the network even when you are at home or out of the office, which is intuitive, fast, and easy to use. Your secretary must be able to update it, without having to take programming and web design courses. In this way, the user will be more attracted to your real estate website.

Responsive website: the mobile-friendly evolution

A responsive website is a website created following responsive design techniques that are able to adapt the content on the basis of the display device: having this type of website has become an indispensable requirement for any real estate agency.

In fact, home buyers are adopting different tools to search for listings. The shift to mobile search is increasingly popular and adapting your website to these changes is the only way to keep up with the market. Sure, having a website that displays ads on a desktop is fine, but more than half of all searches now occur through a mobile device, not a computer.

It can be difficult to understand how this change can affect your business, so let’s look at some data collected by Google that shows how user engagement has changed with the advent of mobile search devices:

  • 77% of new home buyers use a mobile search engine at the beginning and during the entire home search;
  • due to mobile searches, 35% of these buyers search online for a real estate agency’s ads, 28% call a brokerage agency, 21% find an ad, and 18% contact brokers or agents directly;
  • Mobile users are three times more likely than desktop users to contact a real estate professional after searching online.

So, not only do you have to compete with other real estate professionals, you now also have to consider how your real estate website adapts to various platforms, how fast it loads and how its features satisfy users.

But what are the main advantages of having a responsive site?

1. Flexibility

A responsive website automatically detects visitors’ screen resolution and browser size, adjusting the elements of the site based on the devices they are using.

2. Functionality

Only a responsive design allows you to adapt your real estate website to mobile devices without giving up the functionality of a classic website.

3. Universality

Websites and mobile apps need to be designed separately. For responsive design, on the other hand, you only have to design the site once, saving time and money.

4. Modernity

Responsive design is state-of-the-art and ensures that your real estate website is up to date with technological changes for years to come. Additionally, Google and other search engines tend to reward Internet sites that use modern web design techniques.

What does having a responsive website mean for real estate agencies?

A responsive website:

  • increase lead generation, sales and conversions ;
  • provides analysis, monitoring and reporting of browsing data in one place;
  • the difficulty of managing content in terms of time and costs decreases ;
  • ahead of the competition.

To accept this change and take the right precautions you should think about certain factors:

> How is my website unresponsive?

If your mobile view is exactly the same as your desktop view but smaller, your website most likely won’t fit mobile devices. The responsiveness of a website determines the fluidity of the browsing experience when viewing the site on any device.

In addition, the menu and the various items are different on the screen for mobile viewing, as well as scrolling up and down; the buttons are also positioned differently to facilitate the click with the fingers instead of the mouse.

> I already have a website and it is mobile viewable. Is it not enough?

The answer is no. And this is the reason: it is not said that “viewable from mobile” means responsive, much less that it has a good UX. About a fifth of home-related searches are done on mobile. Also, consider the fact that 40% of users abandon a website that takes more than three seconds to load and the fact that unresponsive websites take longer to load on mobile devices. Additionally, 79% of shoppers who are dissatisfied with a website’s performance are less likely to buy from that site. For this reason, not having a responsive website could cause you a significant decrease in traffic.

> I would like a responsive website, but I already have a site I like.

The main thing that prevents real estate professionals from moving from a bad real estate website to a responsive one is the costs involved. But the benefits of responsive design far outweigh the investment burden. Responsive design is based on a single URL, and because the code is consistent across devices, updating is much easier and faster than you might think.

> Can have a responsive website affect my PageRank too?

According to Quick Sprout, the standard load time for websites with good indexing is two seconds, and Google only lists sites that load within this time frame in the top search results.

> But why should I commit to redesigning my Internet right now?

The real estate sector is becoming more and more hectic by the day. Homebuyers today don’t have the time to sift through websites that don’t meet their needs. The reality is that you will need a responsive website, both now and in the future, but adopting it early will help you improve your PageRank and lead conversion. In addition, a responsive website will adapt to future technological developments: even if new phones and tablets with different dimensions than the current ones are put on the market, your site will adapt to these changes in an optimal way regardless of the navigation platform.

> How can a responsive website help my business?

More than two-thirds of potential home buyers who use a mobile device end up contacting real estate professionals. By responding to the requirements of mobile devices, it is, therefore, possible to generate more quality leads and increase sales as well. With responsive templates, you can ensure a perfect user experience, higher engagement levels, and higher PageRank.

> I think I’m ready, but… where do I start?

There are a plethora of providers out there, but the best ones are the ones that operate through WordPress. WordPress is the most popular (technically CMS) content management system that offers many upgrade possibilities.

For Google, which ranks websites in search results also according to their responsiveness, a website to be considered responsive must:

  • have an adequate font size, so as to allow reading without the use of zoom on each mobile device;
  • be designed so that the clickable elements are sufficiently spaced, in order to be able to click them without problems.

But that’s not all, there are other things to think about when creating a responsive layout. The three main components of responsive web design include:

1. A fluid grid

The grid is a crucial element for creating a responsive layout. Web designers have been using grids for building websites for a long time. However, in the past, these grids were fixed widths and did not lend themselves to supporting a fluid layout.

A fluid grid used for responsive websites will ensure a flexible design that will adapt to different screen widths.

2. Flexible text and images

The way text is displayed varies depending on which device a user is viewing your website on. On responsive mobile websites, you can increase the font size and line spacing for better readability.

Flexible text and images also adapt to the layout width, based on the content hierarchy set with the CSS (style sheet). But these images can be resized, cropped, or deleted depending on what content is essential to the mobile experience.

3. Multimedia queries

Multimedia queries make the layout of responsive websites flexible. Media queries specify the CSS to apply accordingly, based on the device’s breakpoint (for example, portrait orientation of an iPhone or landscape orientation of iPads, etc.). Finally, multimedia queries allow you to have multiple layouts for websites that use the same web page with HTML code.

Turn your real estate website into a strategic lead conversion tool

Is your site mobile-friendly?

By reading this article, you will have understood why responsive design is important to the users of your real estate website. Therefore, adopt an online strategy that includes an optimized experience for mobile users. The rise of mobile devices is just the beginning of the move to the more convenient use of the web.

Consider the benefits responsive web design can bring to your business, such as increased traffic. More traffic translates into better lead generation, more conversions and more sales – three big reasons why you need to redesign your real estate website to make it suitable for mobile viewing!

Through a series of customized design tools, you can involve your potential customers more efficiently and effectively, while contributing both to having lead and to creating credibility in your business.

With this short web marketing guide we wanted to introduce you to the main SEO activities to transform your bad real estate website into a strategic lead conversion tool. If you think this article was interesting we ask you to share it through your favorite social networks and write us what you think in the comments below!

real estate website

 How to create the perfect real estate website

Creating the perfect real estate website: is it really possible?

If you too, like most licensed real estate agents , are looking for this answer, then we recommend that you take a few minutes of your time, get comfortable and get a better idea about it by reading this article.

Operating in the world of real estate sales, becoming a profound connoisseur and true professional, is undoubtedly an undertaking that requires extreme patience and perseverance, but above all a continuous, assiduous and persevering updating.

The real estate sector, in fact, falls within the ranking of the commercial environments most subject to competition.

Being at the forefront of competitors can make a difference for a real estate agent

Real estate agencies predisposed to change and above all open to new technologies, are in fact statistically those that are able to reap the greatest benefits under various aspects related to their business.

What are the advantages of having an updated and well-maintained website?

  • Expand the company’s customer package
  • Greater visibility
  • Differentiate from the competition
  • Offer innovative services

In a historical period in which the Internet and the web ecosystem have assumed an overwhelming importance, it is clear that for anyone who sells a service or a product, an online presence is essential .

If you are not present on the web, you limit yourself massively and presumably too harmful to your business. A real estate agent tends to be a hungry entrepreneur for success : the more things he does, the more he still wants to do.

From this psychological cue that unites the professional category, it is good to underline the profound importance of always keeping up with the times and changing technologies.

Do you remember when to be a good real estate agent it was enough to go to the square and have a chat at the most populated bar in the city? Maybe we are going too far back in time and the last generation of real estate agents will already be used to a new professional setting, but here, to date, attending the central bar is no longer enough.

To leave your mark and increase the good name of your personal brand and your real estate agency, it is essential to be regular visitors to the new central bar: the web.

Here’s how to hit the spot and win more genuinely interested buyers

Another problem not to be underestimated for a real estate agent is that related to the type of potential leads.

All possible buyers could become real customers , but how? With good chances, it will happen that those who approach the search for a new home, will begin to look around without having clear ideas or knowing with certainty who to turn to.

This is where a good presentation comes in first and foremost.

Where can you make a good first impression, if not on the web? If your website turns out to be devoid of identity, not usable from mobile, or even worse not updated, you can be sure … those customers will never find you.

Website: it is not a cost, but an investment

In the specific case of real estate agencies, choosing to have a performing website can only be an advantage in the medium to long term for the company.

On the other hand, it is sad to discover that even today, there are entrepreneurs who choose not to have a website that represents the company for reasons linked to anachronistic and objectively wrong costs and cultural heritage.

So do not be frightened by the costs necessary for the realization of your online identity : choose a professional attentive to business needs and able to really improve the situation.

Do you really want to become the point of reference for potential customers in the area in which you operate and give a value boost to your business?

Then, inevitably, it will be necessary to carefully build a dedicated website that clearly explains who you are, what you do and above all what you can offer. Just think that among the myriad of websites on which possible buyers will be sorted, there must be yours and it must be flawless.

The website created following the real business needs

Particular attention, when studying an online action plan, must be cut out to establish what are the possible needs of your customers.

Remember that the website you are going to create will be the business card of your business , so it will have to attract and convince.

Since you are a real estate agent in the new millennium, you will know this concept perfectly: in the world of the web you will never be able to know for sure who your contents are reaching, therefore they will need to be elaborated and produced to hit as many audiences as possible.

But how do you understand which audience you are addressing?

First of all, carefully studying the target market can certainly help you understand how to shape your online identity.

What type of property does your agency deal with? What trades are we talking about? These analyzes are purely personal but absolutely essential before creating a real estate website from scratch.

To have advantages in terms of increased visibility and therefore also of potential customers, will it be enough for you to set up a website? Absolutely not.

The truth is, creating the perfect real estate website isn’t that simple.

  • Analyze the competition : have you decided to create an online identity but you don’t know where to start? So, first, find out more about what the competition offers on this. What kind of website do the agencies operating in your area have? What services do they offer? This data will be essential to start understanding what might work and what isn’t right for your business.
  • Offer a quality product : remember that quality always pays. For this reason, especially online, it will be essential to get potential customers a product that is of high quality. Beauty appeals to anyone and anyone who lets himself be conquered more easily by something that appears pleasant and of quality to the eye.
  • Do not improvise : improvising a trade is almost always a false move; if you don’t have the right skills to take care of something related to your business, don’t. Learn to delegate, this is one of the hardest tips to put into practice.

Regardless of whether you are a seasoned digital real estate agent or a newcomer to the world wide web, following the three steps above will help you start thinking about how to create the perfect real estate website for your business.

Types of websites: choose the one that best suits your real estate agency

What shouldn’t be missing from a real estate website? Let’s find out together the various sections to be included to build the perfect real estate website.

    1. About us : a page that tells the story of the company and maybe presents one by one the members of your real estate team . Probably the inhabitants of the neighborhood where your real estate agency is located, will see your employees every day in the streets of the area. But do they really know them? Giving a name, an identity to faces, is always a good thing.
      Choosing to present your entire team, perhaps describing each member of the team with a characteristic characteristic of his character, can only break down distances and facilitate possible relationships.
      You know, the job of a real estate agent is based on building relationships of trust. Why not try doing it online too?
    2. Services : an entire page dedicated to the services offered by the real estate agency explained in a clear and concise manner will facilitate everyone’s work and guide the client without letting him grope in the myriad of real estate websites present online.
    3. Geo-localized : for the activity of a real estate agency this aspect is of fundamental importance. As is now well known, also thanks to the most authoritative real estate portals, circumscribing the area in which one operates on a map, will guarantee the potential customer to make more targeted searches and to compare the properties in the same area. To be even more widespread and targeted, choose to dedicate a section of your website to an always updated map, which allows the customer to find out with a simple click, if there are and what are the properties that are in the area of ​​his interest.
    4. Real estate portfolio : almost obvious but it is always good to underline it, the portfolio of real estate proposals for sale or lease is of essential importance. Again due to the fierce competition, this step is extremely important, since it is no longer enough to list the characteristics of the houses in a schematic way. Rather, it creates real emotional stories to entice the reader to contact and to make sure that from the first moment, one can imagine in those spaces.
    5. Updated floor plans: a useful service to help understand the actual spaces of a housing solution could be to create a furnished floor plan and perhaps in 3D. In fact, thanks to the countless tools made available by the web, it will be very easy for anyone to find the easiest way to create them and make them available to leads.

That’s all? To create a perfect real estate website that is performing, there are many ideas

Let’s find out how to improve visibility on the web and increase potential customers, and consequently conversions, that is, the sales of your real estate agency.

Responsive website

Think about the fact that by now most users surf the web from mobile devices and therefore deserve to be in front of sites that are functional, easy and suitable for mobile viewing: therefore, create a responsive website.

Especially for the type of market and because of the management of real estate agencies, it is necessary that the images are displayed correctly and that the textual parts are legible and clear. In this way you will not risk losing customers who would abandon the navigation if they found it complicated and inconvenient.

Virtual tour: 360 ° marketing

A new trend that is depopulating in the world of real estate agencies and which we have talked about several times in our blog is that of the virtual tour . What is it and what does it consist of?

The virtual tour is an innovative real estate marketing tool that allows the customer to take a real tour of the house thanks to a system of 360 ° photographic shots . In fact, it has been tested that the customer, entering into the heart of the environments thanks to this system, can appreciate the real estate proposal more, or easily discard it if it does not meet the aforementioned criteria.

This service, in addition to being extremely appreciated by potential buyers, is also an excellent facilitation for the real estate agents themselves, who will avoid wasting time with customers unwittingly not interested in the sale proposal, instead dedicating their efforts only to those perfectly suited target.

Blogging: a very useful idea to increase the organic traffic of the website

An interesting idea to increase website traffic related to your real estate agency could be to create a real estate blog . To optimize visibility and therefore potential conversions, it is useful to create quality textual content.

Managing and taking care of a blog is a job that requires patience and perseverance, the results generated by this type of activity are in fact concrete but slow to arrive. The topics covered on the blog must naturally be original and above all in line with the target of your company.

It is also important to consider that to get the desired results, you will need to follow the guidelines relating to online writing.

In fact, search engines reward texts written with a view to SEO (Search Engine Optimization – Optimization of positioning on search engines) compared to those that have not followed the rules relating to writing on the web.

If by hypothesis, the type of properties present in the agency’s portfolio relates to mid-range apartments, the ideal would be to associate contents that give practical advice relating to the management of the environments. For example, give some useful ideas to take care of the details of a house similar to those offered for sale.

Otherwise, if you specialize in dealing with luxury properties , the identity of the blog associated with the website must also be consistent with the service offered . In this case, in fact, you might think of writing content related to advice related exclusively to top-of-the-range properties.

Live chat: “how can I help you?”

A fun but performing way to generate leads is to create a chat that can meet the customer’s needs during the time period dedicated to browsing your website.

If users are just scrolling through the images of a sales proposal on the portal, they could be assailed by easily resolvable doubts: why not dissolve them? In this way, customers will not only appreciate the attention and speed, but you will have already partially conquered them and therefore you will have already solved a considerable problem that characterizes the first contact.

Newsletter and form to fill out

In general, users describe themselves as skeptical of providing personal data, for fear of being bombarded with useless information and wasting time. So how can you do to create empathy online and generate new leads?

You could think of inserting a section on your website dedicated to exclusive offers dedicated to loyal users subscribed to the newsletter .

Those looking for a house always hope to find the best solution before someone else. A good idea might be to reserve exclusive previews only for registered users on the agency’s website.

Psychologically, the customer will feel more pampered in this way and will gladly accept being part of an elite and exclusive circle of customers.

For your part, however, you will offer an innovative service and above all at no cost. In this way, however, you will be able to create a circle of possible customers, also drawing on those who initially defined themselves skeptical and doubtful.

Sharing successes: a winning school of thought

You could dedicate a section of the website to share online the goals achieved in recent months. A new and winning school of thought that we feel like marrying, in fact, is precisely that relating to sharing successes.

In fact, one could think of inserting in the dedicated section, through captivating graphics, a poster with the “sold” of the month and why not, maybe even a photo shot that portrays the satisfied customer. This could be a simple and inexpensive way to do some healthy advertising.

Property owners: a fundamental asset for your business

Until now we have chosen to almost take for granted an essential aspect for the success of your work, the relationship with the homeowners.

In fact, if even for a moment you think about the phases of your work routine, where does it all begin?

The fabulous gear of your work begins with them, the owners of the properties who choose to entrust the sacrifices and savings of a life to your professionalism . They must not necessarily be disappointed in your work. So why not reserve a section of the website just for them?

Generally, whoever owns a property intended for sale or lease, defines himself as intimidated and doubtful about the real estate professional to choose.

This fear on the part of the owner must make you understand, dear real estate agent, how delicate and often difficult it is to entrust in the hands of a stranger a good so intimate and certainly full of emotions and memories as your own home.

For you, as for all your colleagues, real estate properties will now be looked at solely, or almost exclusively, from a business and productivity perspective.

But try to imagine for a second that you carry out a profession other than that of a real estate broker and that you have to decide to put your house up for sale: would that be simple?

We suggest the answer: absolutely not. This is the real reason for the objections that potential homeowner customers ask you every day before entrusting you with the sale.

Presumably they will never tell you explicitly, perhaps because they are not aware of it either; yet, it has been tested that the objections are always the same and all attributable to this (perhaps right) fear.

How to resolve and avoid objections?

Remember that we are talking about online identity, which today, as already mentioned, is a very important business card to increase visibility and the number of customers. It would therefore be an interesting idea to dedicate a web space just to customers , of which you will need to gain trust first of all.

Always after analyzing the target audience in your area of ​​expertise, then study a marketing plan dedicated to homeowners.

What would they like to read by accidentally landing on your agency’s website? What doubts could be easily dissolved?

As for this kind of analysis, it is clear that there is no one-size-fits-all answer. The best strategy is always the one that is most similar and closest to your type of real estate business.

Your own marketing strategy applied by the competing real estate agency located one block after your office could turn out to be bankrupt, and vice versa.

However, to stay on general lines that could include common needs, let’s see what services could be useful for the owners of properties intended for sale to be attracted to your real estate agency.

Reassure the customer. All time.

Convey professionalism. Unfortunately, the real estate agent, as you well know, carries with him a wrong legacy linked to his professional figure. In fact, it was once thought that real estate agents were only improvised and without training.
This popular belief, erroneously handed down, has led to a sense of chronic mistrust of these entrepreneurs who are always well dressed in the mentality of most people.

What to do then to eradicate this false myth? In part it must be admitted, to date also thanks to information and the dissemination of news, real estate agents are getting the right professional awards.

To avoid any doubts, however, a single and essential element is necessary: professionalism. It is therefore necessary to make the client understand that he is dealing with a serious and reliable professional, certainly not with someone who is improvising the job.

To make this perception immediately reach the eyes of the owner interested in selling, you could adopt a series of services, which we have summarized for you.

Technical consultancy

In the section dedicated to services reserved for homeowners, you might consider adding technical advice. What is it about?

This is an evaluation of the property studied in detail and, precisely, of a technical nature.

Think about the impression that the client might have when he sees the real estate agent arrive at the house for an evaluation: would the impact change according to the type of consultancy? Of course yes.

So, in order to make a good impression, it is good to explain to the customer what a technical consultation consists of to estimate the value of his home. Remember that there is a good chance that the customer will have several appraisals done before choosing who to entrust their home to sell.

The only way to try to gain the customer’s trust is precisely that linked to professionalism.

Technical evaluation

Here’s how to make a good first impression.

  • Expertise : offer your customers an expertise that is exclusive and designed solely for that property.
  • Reserve the response : after having made the evaluation, do not launch yourself into numbers of value relating to the solution just viewed, but reserve the right to study the material collected and resent the customer to provide all the documentation with the relative evaluation. In this way, your work will be extremely more professional and, moreover, you will have already established a second contact with the customer, having to resent him to communicate the evaluation price.
  • Use the right tools : never do a survey empty-handed, armed but with a laser meter, a data sheet to fill out, a questionnaire and everything you need to collect as much data as possible.
  • Do not go away leaving the client empty-handed : the potential client will have to remember you even when he is courted by all the other agencies in the area. What to do then? Leave your mark, of course. Before greeting him after the examination, instead of the usual business card, leave a gadget useful for everyday life in his house.

Gifts, as we know, are always appreciated by anyone. In this delicate step of your work, in addition, you will play on the psychological aspect to try to be remembered (hopefully positively!).

It seems superfluous to add, but it should be emphasized, that it will always be good and right not to talk about prices and numbers on the website. So no to schemes with zone or neighborhood parameters, no to online assessments or the like.

Remember that talking about numbers related to hypothetical market prices will have to be the last aspect to be dealt with together with the customer: that’s where everything is at stake.
The perfect real estate website is undoubtedly the one that most significantly matches the characteristics of your real estate agency . Don’t think that a standard real estate website is the one that will necessarily be right for you.

In the world of the web everything (or almost everything) can be monitored, analyzed and above all modified.

Do you think you have clear ideas about the creation of your new website?

If you still have doubts about the structure of the sections, don’t worry. The web showcase has a very precious feature: everything can be changed. What does it mean?

There are systems, such as Google Analytics , able to draw up real analysis of the data relating to the progress of the website. Thanks to this kind of tools, you will be able to periodically monitor and check what is working and what should be changed.

We have already talked about the main objective that pushes entrepreneurs to be present on the web: to increase visibility and, why not, also conversions.

For example, if you realize that your website is working very well in terms of results for lead generation but is converting very little, then you will necessarily have to reorganize the part relating to the real estate portfolio and leave the one designed for increasing visibility unchanged. an end in itself.

If, on the contrary, you are converting well but you are acquiring few new contacts, then you might think about modifying the part relating to the contact forms and the newsletter.

Changing, updating and improving is always good, but remember that achieving the right authority in the online world is not so simple. To get a loyal and real audience, it will be necessary that your name and logo remain imprinted in the eyes of the users on a visual level, although you cannot control who the content is actually reaching.

In fact, even if it is very useful to use the tools related to the analysis regarding the traffic and the time spent by a user, it is much more complicated if not impossible to refine the content based on who will read it.

Remember that creating the perfect real estate website will serve you to increase the user base of your business, it will then have to be your concern and care to treat it as a real profitable investment.

Real estate website: do it yourself or ask the expert for help?

As for the aspect related to the actual programming of the website, we have already mentioned our thoughts on this. In the world of work in general , it is always good to rely on professionals in the sector from whom you hope not to receive surprises.

We all have the famous “cousin” who, by way of favor, will be able to create the perfect website for us. Is it worth it? Does your real estate agency, and therefore your job, deserve a low-cost investment that may not produce the desired results?

To be honest, however, we must suggest and admit that, nowadays, thanks to intuitive and easy-to-use platforms, almost anyone could set up a website, simply buying a hosting space and a domain name.

It is equally important, however, to remember that given the product sector in question, you will need a slightly more complicated programming than what is needed to create a showcase site. For your real estate agency you will need an integrated management system , in which you can easily share, modify and delete properties for sale or for rent.

Investing in digital marketing, if done correctly, can bring satisfaction that you otherwise would not have had.

Following this school of thought, it will be easy to reach the conclusion: relying on a team of marketing experts will be the best solution .

How to create the perfect real estate website? Now you tell us!

Whether it’s “homemade” or built by the best marketing and development agency in your city, your perfect real estate website is ready to be launched into the ether.

Are you ready? Have you perfectly analyzed all aspects related to target, competition, product and offer?
So let’s say that all that remains is to launch yourself into this new digital adventure, during which you will gradually see extraordinary results materialize, until you wonder why you waited so long before expanding the catchment area of ​​your real estate agency.

Anyone looking for a service or a product, whatever it is, the first move they make is undoubtedly to find answers on the web.

Even if your agency is located in a geographically reduced reality or a small provincial town, the Internet has taken root to such an extent in everyone’s daily life that it has become essential. With just one click, you can in fact shorten distances and above all solve problems that would seem insurmountable.

Do you have to sell or buy a house? Search directly from your smartphone for the real estate agency closest to your needs.

This is the concept that resonates in the mind of each of us when he is faced with a need to be solved.

So why not meet those who could become your potential buyers tomorrow, creating the perfect real estate website for them?


innovates real estate

BeHouse, the new network that innovates real estate

We at WeAgentz have always been promoters of the collaboration between real estate agents, a collaboration that must be born both between the agents of independent brands and between those of the franchising groups and real estate networks, whether it is the most famous Tecnocasa, Re / Max, Gabetti, Toscano or BeHouse matters little. Just as we are avid supporters of professionalism and good reputation which, starting with individual agents, should continue to permeate the real estate world for healthy growth of the sector, brands and professionals who gravitate around the Italian Real Estate planet and beyond.

We are pleased to note that a new real estate group, born only a few months ago, seems to have taken our same interests and objectives to heart, so much so that it presents itself on the market as the most modern and revolutionary Made in Italy network in the real estate sector. We are talking about BeHouse, the Almond Italia brand born on the initiative of the founder Andrea Anedda.

To better explain the BeHouse project, we reached out to the founder Andrea Anedda, who explored the dynamics of the network with us, analyzing the functioning of the franchises in Italy and the differentiating elements that distinguish the new BeHouse group. Here is a very detailed and in-depth interview for you.

Andrea, thank you for being here with us. Tell us about your background in the real estate sector and what was the spark that led you to create the BeHouse brand.

Thank you for the opportunity you offer us to make our project and the BeHouse brand known.

I started working in the real estate sector at the beginning of 2006 in a well-known Italian franchise, for about 3 years, in which with dedication and passion I obtained important results and awards that have certainly contributed to creating the foundations for my entrepreneurial path, which I started independently. at the end of 2008 when I set up my first real estate company and created my first brand, Capoluogo Immobiliare, but I will not dwell on this and I refer for further information to some publications that can also be consulted in the Millionaire magazine in November 2014.

Before answering the question, if you allow me, I will make some premises that I personally consider important, which led me to create a new project with the help of esteemed professionals.

A first premise relates to the real estate market which today is characterized by many proposals for franchising or similar affiliation by both SMEs and large companies, which however do not actually allow a high level of autonomy and which actually have a hierarchical structure that objectively limits the work of the new affiliate, except in exceptional cases determined by high turnover.

Second point: beyond the low or high entrance fee at the time of joining or a more or less economic monthly royalty, you are still bound to purchase all the merchandising from the parent company, which in my opinion only in very few cases it is modern and with a layout suitable for today’s times, which can hardly be customized with your own business despite having creative and interesting ideas with respect to the offer of the parent company.

Third, the tools provided to affiliates, for example management systems and web portals, are technologically obsolete or outdated and in most cases they are developed by third parties, thus preventing them from determining an adequate level of customization and also suited to specific needs. . The upgrades generally take place every two years and are rarely the result of a design study, but rather of an attempt to align with competitors.

Fourth point, and I will not go further, in the market a certain mistrust has long been created in the role of the real estate agent and in the work of the agencies, regardless of the brand used or the slogans that are promoted, to the point that today we turn to a mediator is the last option considered by the potential client, who therefore considers it superfluous or burdensome to rely on this professional figure. This is because, in my opinion, it is also necessary to re-establish ethics in the profession and clearly raise the quality of the service, so that a person can be decisive, informed, happy, serene in evaluating the professional’s support and consequently pay him the right commission.

Having said that, BeHouse’s mission is to be able to create a network, therefore a real estate network accessible to all operators involved in the sector with precise specifications and which certify a solid professional background, built with passion, determination, but I also reiterate with a ‘ relevant ethics; I believe that our project is a healthy and fresh proposal in the sector. Hence the spark to start a new project, a new idea, which was born and proposed on the national market at the end of October 2016 behind my precise investment will to set up a real network that involves real estate agents and agencies, so that we can really raise the level of customer service quality, making available to all the protagonists the necessary tools to be able to operate with the characteristics already described above. So basically with a high degree of professionalism and innovation not only from the point of view of the technical tools used, but also with a new method of customer management and a well-identified style of planning and preparation of work and sincere hospitality.

I believe, if I may allow myself, that you too with WeAgentz have seen it necessary to support people, potential customers, in evaluating the professionalism and reliability of the real estate agent to contact, considering that in most cases, potential customers they are ordinary people, who with sacrifice and few resources have to make an important choice, sometimes unique in their life. how is the purchase of a house or a possible rental solution suited to your needs. I believe that we cannot think only of profit and try to close the business in every way, because this risks further distancing the credibility and trust placed on the agent, thus discrediting the professional figure. Certainly your project will reward the many professionals who are there and who work with transparency and passion; we know that the Internet, today, is certainly the most important means of communication in the world to inform oneself and to draw one’s own assessments.

You introduce yourself as “the most modern and revolutionary brand in the real estate brokerage sector”. What do you propose that is so modern and revolutionary?

I would like to clarify that we present ourselves as “the most modern and revolutionary Made in Italy network in the real estate sector”, I underline Made in Italy and of this, with the right humility, we at BeHouse are proud and it is a source of great pride for us. We don’t want to go on with slogans or boasting numbers to gain the trust of operators and customers. For us today the important thing is to go to the substance, regardless of numbers and percentages to be displayed for advertising purposes only.

We have focused strongly on new ideas and solutions that we believe will be successful and, with patience and continuous work, we are optimistic that we will see the results in the short term.

We define BeHouse a modern brand, because we present ourselves with a fresh, essential and direct style, analyzing the good things that have been done in previous years by third parties and by competitors, but adding what we believe are the right innovations for a prompt modernization. It is enough to have a broader overview to easily see, even on the Internet, that most agencies and brands have not yet renewed even the layout and web structures, in an era conducted commercially by the web and social networks.

In BeHouse we think that adequate communication and a modern presentation via the Internet are the basis for starting a project, so that those who want to acquire information about the brand can do it with pleasure, immediately but also with the necessary rationality; I invested mainly in a young and specialized technical team, able to offer a layout, graphics and therefore a contemporary style, in step with the times and accessible to all from mobile devices, now in use in a greater percentage than even the notebooks or classic desktop PCs.

We develop in-house, taking advantage of the good that had already been designed and present on the market, a multifunctional web-based management software exclusive for Real Estate with an extremely intuitive touch concept.

A system that integrates a back-end in the user-friendly mode available to agents, from the simple request by a customer to the digitization of forms through a cloud system designed in detail, from the digitized archiving of property documents to accounting management and invoicing in a simple and immediate form able to be assisted and shared in real time by accountants and professionals connected to the agent to receive managerial support for the activity, performing and continuous.

We consider the proposed and integrated solution for the management of the real estate portfolio interesting, a complete and immediately shareable solution on your own web page or dedicated mini-site and on the entire platform; we also thought it necessary to concretely build customer loyalty by providing them with a reserved area that offers up-to-date information on their requests or the services for which they have entrusted and trusted the agent or agency exclusively. We certainly believe that the BeHouse technological project is modern, which connects all these operational and production processes in a single cloud dashboard, that is, having all the information and documents always available and at hand even with tablets and smartphones as well as from a PC. with any browser, thus favoring the dynamism of the agent’s activities, who therefore have a perfectly operational virtual agency at his disposal, in the same way as the physical one. To support, we also offer a dedicated secretarial service for managing calls and appointments. But I don’t push any further otherwise I run out of cartridges! I’m joking, obviously.

Continuous. What is revolutionary is the change in style, form and organization. In addition to our concept, pass me the term, “agent 2.0”, in BeHouse we focus a lot on training and spreading a new culture of the professional. I’ll explain. We have found that many brands or agencies still recruit young people or novice staff, passing them some basic information with the primary objective of growing the number of affiliates, sometimes creating the mindset of easy earning and presenting them with continuous awards, certificates, gifts. , award plates, etc … to stimulate the agent. There is nothing wrong with this, for heaven’s sake, but we prefer to talk to professionals, transfer hunger for work culture, in-depth knowledge of the sector, human and professional growth, requesting from the agent only 5% of the recognized commission. We do not impute fixed costs to anyone because we believe that we must be their partners first and not a debit item in the balance sheet, much less have the hateful function of the parent company, in my opinion, obsolete and increasingly declining.

It is interesting what we found from one of the BeHouse internal surveys launched on a national scale, asking people interviewed by telephone or via the Internet to express their experience with an agent or real estate agency. I reveal to you that unfortunately, the final figure indicated that more than 70% we interviewed did not have a positive experience for various reasons or in any case not according to expectations and, among the main reasons expressed in the negative opinion, there is inexperience, the lack of availability, uncertainty, insistence, inconclusiveness. These are only part of the critical issues for which we should all ask ourselves self-critical questions, and which certainly have their roots in the wrong approach to work,

Let’s make a complete overview of the BeHouse network: what do you do and how do you do it?

We first invested in the staff, professional and technical within BeHouse; we have carefully formed a multidisciplinary team of professionals, each at the head of a specific operational department, see, for example, Real Estate, Marketing, IT, Training, Legal, etc …

This is because we strongly believe that in order to achieve real success it is necessary to invest in human resources, in excellence, but finding a perfect balance between young graduates and established professionals, who can operate at their best in the growth of the brand and obtaining results. fixed.

We have a team dedicated to the development of the brand which, through a careful selection, has been directly contacting the profiles of our interest between agents and agencies active in Italy since February 2017. We thus propose our BeHouse partnership offer with elegance and seriousness, presenting and listing our services and then sending them the information and contractual documentation … and I will tell you that we really have many contacts and profiles open at this moment, which we are evaluating. Many listen to us with pleasure, especially after we specify that BeHouse is not a franchise, but an Italian network that brings together certified professionals who, united by a brand, a modus operandi and a common working philosophy, with their own management autonomy.

We, therefore, do not require any entry fees or monthly royalties but, as I said, only 5% relating to the turnover obtained from intermediaries, so the agent can use the strength of a network, benefit from the advantages and services of the BeHouse brand, retaining 95% of the parcel recognized by the real estate brokerage.

This is why we use the term “revolutionary”, because no franchise brand or other network recognizes such a high percentage of its agents, without imposing fixed costs and we deliberately do not create an economic exposure to the professional or agency, if not limited to the success of the negotiation, I repeat, for only 5% of the commission collected. 95% goes into the agent’s pocket.

Our formula is of “pay little and only when you collect”, and we continuously invest in the research of innovation and marketing in the common interest.

Those who adhere to the BeHouse brand also benefit from a web page totally dedicated to their real estate business, a modern page where their properties are presented which are also visible in a complete and clear digital file, always available to customers. The agent has an advanced management system integrated with the web portal, a professional secretarial service exclusively associated with him and many other specific dedicated services, such as the daily upload of his ads in the main advertising portals, an activity that requires a lot of time.

We provide all the advertising and representation material, the signs and the BeHouse forms necessary for the management of the various operational phases, moreover, everything is managed and stored in the cloud so that it is always searchable and usable by the agent and his collaborators at any time. , even off-site or in multiple branches alike.

Our marketing and design professionals are available to always find the best solutions to best present themselves with the individual customer or with business groups or builders to evaluate the specific presentation of particular properties in the market and are also always available to advise a restyling of the agencies which are not required to change their name or furniture, if not the only condition of making the BeHouse brand visible to the public and therefore promoting the network itself.

How many professionals are currently involved and in how many agencies?

On 31 December 2016, in just two months from its launch, 10 agencies and 22 operational BeHouse professionals are part of the network. Today 40 candidates are being considered that we hope will be the figures we are looking for in the national territory. We have already reached preliminary agreements with other agents pending that they can release themselves from the contracts previously signed with other brands and finally be active in the BeHouse network.

Certainly, we are aware that distrust can arise, because we do not have a history behind us nor, to date, we are widely known, but we believe that with competence and professionalism we can obtain visibility and transmit the project in its entirety and with enthusiasm. . We have agents and consultants in the BeHouse managerial staff with decades of experience, which undoubtedly are an added value to overcome the first obstacles and that they bring within their entrepreneurial background or affiliations to well-known brands.

Let’s imagine it’s just a starting point. What are BeHouse’s territorial expansion objectives in the medium and long term?

The projects are very ambitious and certainly require continuous and intense work. During the first year, we would like to be present in a homogeneous way throughout the national territory, therefore present in all regions, from there to continue the search for professionalism and excellence in the sector. Not everyone can freely join the network today. We do not want to be selective at all costs, but we believe it is necessary to maintain a quality protocol to defend our vision and our mission and transmit them accurately to everyone. For us it is important to select who will be part of the team, therefore we evaluate the background and reputation of agents and agencies based on our internal selection and shared with professionals specialized in this.

The BeHouse brand must reach levels of excellence, otherwise, there would be nothing left of revolutionary and there would be a risk of being homologated to the many existing brands. Try to request information from one of these, it’s simple, pay and enter. Then you are formed, then you will start to see results, then you will be part of a big family, then you will have the yellow tie and no longer the purple one, then you will have the bigger pin etc … then… but this is not a guarantee of excellence nor much less than the quality of customer service, and above all, first you get into debt and then you will see, perhaps, the profits. For heaven’s sake, business risk is this, we too have it and we know it perfectly, but we believe that not all agents are good entrepreneurs or have this mentality and propensity for risk;

Like any company, we at BeHouse also constantly look at turnover, but we still believe in certain values ​​and we are in love with the quality and aesthetics associated with the professionalism and passion of a real estate agent.

To conclude, in the medium term we would like to be present with the BeHouse brand in all the main cities of Italy and, in the long term, we would like people first of all to regain confidence in the role of the real estate agent and fully understand that to rely on the right brand. it means being supported and protected constantly. I gave you a poetic closure because we have so much passion… and also not to reveal too much immediately!

Turning to readers who are potentially thinking of becoming real estate agents, or to professionals in the sector who are looking for new work experiences, what are the characteristics you are looking for in an agent to be included in your staff?

First of all, we are looking for competent agents and professionals who, thanks to the acquired experience and constant preparation, are able to respond to the questions and needs of the various types of customers with seriousness and knowledge of the facts, knowing how to read the market with objectivity and competence and who have a good organizational capacity and a good reputation.

Today, for example, we are evaluating many profiles of agents that we believe are truly capable of offering a contribution to the growth of the network and to the sector in general, because they are also capable of being creative and hungry for professionalism, driven by the passion in the sector. This selection of agents who have the listed characteristics, for us is the first form of guarantee that we offer to BeHouse customers, who will be able to render merit according to the service received and the benefits that will derive from it.

How much do you think a real estate agent’s work can be affected by his reputation? How does BeHouse stand with respect to this issue?

I believe that it is essential to have an excellent reputation, I believe that this should not be optional. We at BeHouse insist on a change in culture and mentality, because unfortunately, even from what emerges from our studies and surveys on a national scale, it is clear that the agent or agency has lost credibility and that, at times, it has obliged to contact them only for the product of interest. We forget that the agent is also important as a consultant to be able to better evaluate and advise the customer in the purchase or sale, for example. This is why consultants and agents work in synergy with us.

Today, reputation travels very fast if the Internet is considered an immediate and global information vehicle. Think of Facebook, as the main mass media in the world, which conveys information and comments. I sincerely appreciate the WeAgentz project and I assure you that we will promote it, because it is necessary that there are also reliable sources and that we know how to reward work.

In the BeHouse membership contract, we specify that anyone who does not respect our ethical and professional code cannot be part of the network, and would eventually be immediately excluded. For this reason, we have a monitoring department that requires continuous feedback from customers. In life you can make mistakes, let alone, but in work, a good reputation is synonymous with reliability, guarantee and professionalism and often the mistake has consequences. We want to reduce the risk of error with a well-structured organizational model. The customer, therefore, becomes the first partner, because in turn, he is the first commercial promoter of the agent and the agency itself.

2016 will close with an increase in sales and widespread signs of recovery in the real estate sector. From your experience in Real Estate, how do you interpret these data and how do you expect the real estate market to evolve in 2017?

I agree! 2016 was a positive year because the signs are encouraging, but certainly, the meeting point between supply and demand is determined by several factors and it would take too long to enter into the merits. However, I believe that the data in 2017 will grow significantly, from what we have found from some projections analyzed with our consultants.

What do you think is missing from the Italian real estate ecosystem to fill the gap, especially from the cultural and technological point of view, compared to English-speaking countries?

The BeHouse staff and I made an obvious but important analysis. Everyone is desperate for visibility and success, we are all careerists. Often in franchising methods and strategies are imitated from English-speaking countries but with an Italian mentality that is often deleterious. We all want to be Donald Trump, at least this is a role model. Nothing bad and not bad! But it is utopia, we are all different in nature and attitude, with different experiences. Utopia is often sold, not quality. We must work constantly aiming high but without losing as a reference that professionalism offers continuity, while with us sometimes the important thing is to close the deal, then if the customer has not been served well, he will not speak well of his experience so as to determine a negative word of mouth. You closed the deal,

At BeHouse we believe that in order to overcome the cultural and technological gap, it is necessary to be inspired by an organizational model that has also made school in other sectors because it is functional to any market, namely the Hub and Spoke model, not the Franchising one.

It is necessary to rediscover the true potential of the network, especially today and in Italy. The agent’s investment capabilities, his economic resources, are first of all very limited.

How can a true professional emerge if he does not possess investment skills? It cannot emerge or it must go into debt. While those who sometimes have capital to invest, however, do not know how to do this job seriously. Pay attention that in the franchise formulas nothing is free, for this reason many today become independent, or we hear experiences that show distrust for any partnership because in the past they were burned. However, becoming independent limits the growth capacity, and there is a risk of not being up to par with the agencies affiliated with the big brands. This is why BeHouse is a unique and certainly alternative proposal.

In this case, why did we apply the Hub and Spoke model? Because, if you look at the successes obtained with this methodology, there is to be optimistic, and because it is well suited to the critical issues of the real estate market as well.

There is no risk that you will present yourself as an alternative and revolutionary network, but still yours remains a classic franchise affiliation in all respects?

No, and I’ll explain why.

The Hub, therefore the center and the reference, is BeHouse with its organizational structure, its professionals specialized in the various real estate subjects, who represent the excellence of the brand, while all investments are addressed by Hub, that is, by BeHouse. Spoke (the spokes) are instead of all the agents present in the area, who can rely on an excellent structure always at their disposal to be able to operate at their best and in total autonomy, without resorting to any investment and therefore without paying royalties, but concentrating on the needs of your client and being able to offer him any kind of multi-specialist service or consultancy at any time, for example, to receive a legal opinion, an architectural, construction one and so on.

We provide all our agents with a dedicated and personalized training project, also in collaboration with European-level university centers, which certify training with sector-specific development projects. We truly believe in culture and training, because it is the basis of the growth of every professional and of the brand.

How to overcome the gap? It takes a radical change of mentality, a team game even between agents and brands, and not ruthless competition with the sole aim of canceling the other party. It takes new ideas and a lot of shared training. It takes a continuous dialogue between the protagonists to improve and restore people’s trust in the role of the real estate agent. In English-speaking countries, they collaborate in various forms and have the ability to know how to change and adapt rapidly to market changes, precisely because they know how to confront each other and because competition is aimed at improving and growing, not eliminating competition. One grows and everyone grows. This is the internal philosophy of BeHouse: the network grows, the professional growth.

In Italy, perhaps, we do not want to change too much and perhaps we do not actually see the gap or we do not care.

With BeHouse we would like to carry on this new track and present a successful and excellent Made in Italy brand. We will see if we succeed, but I am optimistic by nature and many start talking about our brand even in the competition asking us for information, this is a good sign. It means that we don’t sing it and play it alone.