Selling a house

Selling a house: all the information and doubts

Selling a house may seem easy, but it’s not at all.
It is an obstacle course and the risk of tripping is high at every corner.

Inpoi aims to be a real estate guide, to provide the correct information and allow users to make the right choice for their situation.
We want to make property management affordable for everyone.
We are on your side, we will provide you with all the elements to avoid being at the mercy of the market and to be able to decide in complete safety with the right information available.

Things to watch out for when selling a house

We have enclosed for you, on this page: tools, advice, and information to sell your home at best without stumbling.
These suggestions are the result of years of experience and hundreds of sales, the condensation of the experience of real estate investors, owners, agents and market analysts.
By following this advice you will find out how to sell your property without devaluing it and at the best market conditions.

Here are some things you need to pay attention to before selling your home:

The motivation

Why are you selling? Often when you start selling your home you don’t have a clear idea of ​​what the real reason for selling is.

Do you want to sell because the house is too small for your current needs? Can’t stand the neighbors anymore? Have your needs changed?
Having clear ideas about the reasons for the sale will help you strategically plan the next steps, avoiding wasting time and money.

The Value

Evaluating the value of a property before selling a home is an essential aspect of selling a home, and is defined by the average value a buyer is willing to pay and how much on average the sellers are willing to sell.

It is necessary to know the factors that affect the property valuation, in order to increase the value of your property before putting it up for sale.

State of the property

It is important to consider the state of the property and its care.

  • Scratch the walls
  • Remove mold stains
  • Keep the house clean and tidy
  • Tidy environments
  • Scented rooms
  • Clean balconies and terraces
  • Cellar in order

These simple tricks will increase the chances of success in the sale and the realization price.


The house must be in order from a bureaucratic point of view, there are some documents necessary to sell the house.
In some cases, it is possible to cancel sales due to incorrect or missing documents with future legal risks for the seller.

In what situations might you find yourself selling a house?

There are many different ways to sell a house and one may not necessarily be fairer than the other, it depends on your sales needs.

An aspect to be analyzed before proceeding with the search procedures for new buyers is the right of first refusal on the property.

After making sure that no person is in possession of this right, you can proceed with the desired sales method.

Selling house with agency

Did you know that Italy is one of the countries with the highest number of real estate agencies by a number of inhabitants?
For this reason it is important to choose carefully who to rely on. But how to choose the right real estate agent without making mistakes?
With these points we explain how to best sell a house with an agency

  1. Evaluate professionalism: choose an agent who knows the area in which the property is located and who has experience in buying and selling a certain type of property (villas, apartments, country houses, etc.)
  2. Compare different proposals: listen to different agencies to clarify your ideas on which agency to rely on and observe the different working methods.
    A correct evaluation of the value and a correct sales and promotion strategy of the property are signs that help to understand the level of professionalism of the company.
  3. Valuation: we would all like to sell the house at the highest possible price, the agents know this well, and in order to win a job they offer valuations that are out of the market and then go and reduce them later. Trust those who offer a price in line with the market.
    You can always compare the proposed evaluation with an online evaluator
  4. Spend the right amount: to choose the right real estate agency to sell a house, it is important to evaluate the cost of the services offered. It is important to choose the most advantageous price but remember that a lower cost will correspond to fewer services and less time dedicated to your property so be very careful to save too much, it could be really counterproductive.  But what is the right commission to pay?
  5. Choose an agent in step with the times: the real estate market is in constant movement and new technologies play a fundamental role in being competitive, which is why it is essential that it always stays up to date and in step with the times.

Selling a house as a private individual

Selling a house as a private individual is a practice that has been gaining ground in recent years also in Italy, but there are still several mistakes that must be avoided in order not to risk ruining or canceling the sale, especially if you want to sell without an agency.

Here are the main mistakes that don’t make you sell a property:

  1. The wrong price, a too high selling price represents 60% of the reasons that do not make a sale between private individuals. It is always advisable to know the value of your property in advance.
  2. Badly done and unattractive photo gallery, it represents 20% less chance of success in the home sale
  3. Don’t give all the correct information – it’s important to know exactly what you’re selling.
    If you have an “A” energy efficiency class it is different than being in a “G” class, and if you have old-fashioned central heating, your home will hardly be suitable for summer-only tourist use.
    The lack of information can lead to the nullity of the deed and cancel the sale, even if in conclusion.
  4. Selling without enhancing: it is important to remove everything that is not needed, freshen up the house and if possible renovate, to give a new touch that facilitates the sale both in terms of time and higher price.
    The money spent on improving the house will allow you to take it back at the end of the sale.
  5. Do not highlight the strengths of the house: a garden, a park near the house, a fireplace or a habitable terrace are elements that enhance the house and that will allow you to find your target of interested people and the final buyer.

Selling house quickly

Selling a house quickly is not an impossible mission, but to do so it is necessary to avoid making some very common mistakes.

  1. Price: You have to be realistic and aware of the actual sale price. In particular, the price is the lever that allows the sale in the shortest possible time.
  2. Be slow: waiting doesn’t help. The first two weeks in which the house is on sale are those in which it will have the most visibility and will attract a greater number of sales proposals.
  3. Do not play to the downside: Lowering the price is normal, but it is good to think about it when you put the property up for sale and be competitive right away.

Playing down is not always a good strategy and can be perceived negatively, for this reason, it is very important to start with an “anticipated” price on the market trend.

  1. Do not take advantage of advice: Calculating the right house price, not knowing the real estate situation around you is very complex and risky. For example, if your house is the only one for sale in the neighborhood you can afford to offer a higher price, if instead, the number of apartments for sale is high you will have to make sure to differentiate yourself. This information is difficult to find if you don’t move within the industry. We at Inpoi can put you in touch with one of our mentors, who will be able to advise you in the best possible way in a totally freeway.
  2. Reject Offers: The current market is down, rejecting any offers is a solution that we might regret in retrospect. It is important to be able to distinguish between those who really make consistent offers and those who instead make a reckless offer. In this way, it will be possible to understand if you are dealing with a possible buyer or with a time-waster.
  3. Show the house: during the visits, it is not advisable to give the feeling of exasperation in wanting to get rid of the property but to try to emphasize the positive aspects of the house in a calm way. For this reason, it is often advisable to delegate visits to professionals.
  4. Avoid professionals: the general idea of ​​those who want to sell a house is to avoid professionals, without considering that this complicates the sale and leads to headaches that an expert would manage better. However, it is important to know what kind of professional to rely on.
  5. Making an unattractive ad: An ad must grab the attention of buyers. First of all, it is important to understand the target audience our ad will target. For example, if I am in an international area, it might be a good idea to write it in several languages.
    An essential element of a good advertisement is photos. An ad with a photo is viewed 200% more times than one without. Another element that increases effectiveness is virtual visits, which bring 220% more visibility.

Selling a house without selling out

Whatever the method is chosen, selling a house is a procedure that requires attention, professionalism and the right time. The average time to sell can vary depending on the situation, but the constant is not to be in too much of a hurry.

If you want to know what the real value is, why not try our algorithm for free that calculates the value of the property online? It is a technology that, by crossing thousands of data in real-time, is able to give very accurate estimates, which can serve as a basis for the evaluation of your home.

Who to contact to sell a house

The situations in which you can find yourself selling a house are numerous and complex at the bureaucratic level.

For example, selling an inherited property follows different logic from those previously described, or selling a house with a mortgage still in progress, selling a house without habitability, selling the property in bare ownership or based on your situation you will realize that the best choice is to sell house to the bank.

Knowing the range of possibilities available to you is the best way to avoid mistakes.

Then, as a digital real estate consultant, he addressed various issues of the sale of the house, to meet all the needs within the blog.

You can search for the topic of your interest and resolve any doubts.

value of property

How to evaluate the value of a property before selling a house

How to correctly evaluate the value of a property? If you are reading this article you have probably decided to sell your home (or office, warehouse or other) but you want to be sure you are evaluating your property correctly so as not to have unpleasant surprises.

After all, it would be rather embarrassing to find that you have sold your property for a misjudgment … Conversely, overestimating it will keep you on your back for a long time.

The ideal sale of a house is the one that makes the buyer and the seller equally satisfied, without leaving room for “if I had”: the first step in this direction is an accurate and objective evaluation.

In fact, correctly assessing the value of a property is the first step to successfully sell it. Very well, but how do you estimate a property in order to obtain the correct market value? We see it in the next paragraph entitled:

How to calculate the value of a property?

To calculate the value of a property or home, a mathematical formula is used that takes into account all the determining factors:

Market value = Commercial surface x Price per square meter x Merit coefficients

What is the commercial area?

The commercial area includes:

  • the walkable surface;
  • the external surfaces;
  • the surfaces of relevance.

To calculate the commercial area, all the surfaces of the building are taken into consideration, to which some corrections are applied, however, reported on the website of the revenue agency.

What is the quotation per square meter?

The quotation per square meter is an estimate of the prices per square meter referable to properties in a specific area: it is the starting point for evaluating a property, together with the surface.

What are the coefficients of merit?

There are numerous aspects to take into consideration to reconstruct (because this is what it is) the commercial value of a home. We can roughly divide them into two orders of factors:

  • external, concerning the location of the property on the territory;
  • internal, concerning the characteristics of the real estate unit.

These factors affect the total value of the house, apartment, office, etc. with percentages called Coefficients of merit.

Coefficients of merit: external factors

Location of the property

The location of the property is therefore one of the most determining factors on the price and varies according to:

  • city ​​of reference (obviously!);
  • distance from the center;
  • proximity to services such as schools, hospitals, supermarkets, etc .;
  • reachability by means of transport;
  • tranquility and safety of the neighborhood.

You need to take these factors into account when evaluating your home. However, the price per square meter of the houses is fairly homogeneous in the reference areas, and it is not difficult to find the correct estimate.

Type of property

Just as you would never confuse an elephant, a giraffe and a helicopter with each other, so you certainly can’t mix up a villa, a studio flat and an attic. The type of property obviously affects the price of the property itself and is one of the starting points for its correct evaluation.


The distance from the ground is a very relevant factor for the evaluation. An apartment on the ground floor will usually be worth less than one located on the top floor of the same building because it is closer to sources of disturbance, more exposed to the hustle and bustle of the street and to the higher windows of the surrounding buildings.

The value of the apartment, therefore, increases progressively as the floor increases… as long as the building is equipped with a lift. Otherwise, the value will gradually decrease: no one likes to climb stairs, and this must be taken into account when evaluating the property.

For a ground floor apartment, the fact that there is a lift or not is not relevant, but the presence of a garden that limits its depreciation due to its proximity to the ground is relevant: the evaluation of a property located on the ground floor, the land also drops by -20%, which turns into -10% in the presence of a garden.

The valuation of a 1st-floor apartment must take into account a 10% decrease in value, with or without a lift.

On the 2nd floor, in the presence of a lift, the devaluation is limited to -3%, which becomes -15% if the only way to reach it is the stairs.

On the 3rd without a lift, the ax is lowered to -20%, which becomes 30% for the upper floors (but + 5% with a lift). The top floor benefits from an increase in value of up to 10% with a lift or a devaluation of -30% without.

Finally, a penthouse in a building with a lift could benefit from an increase in its value of up to 20%, without a lift it could see its valuation drop by up to 20%.

Bad news for those who have to sell a property located in the basement: the property valuation will easily drop by even 25%.


One of the characteristics that most influence the choice of a house to buy, and therefore its value, is its brightness.

The brightness of a property can increase its commercial value by up to 10%, as in the case of direct sunlight throughout the day; vice versa, in the opposite case, it can reduce it by up to 5%.

Exposure and view

Brightness is closely linked to the type, number and arrangement of the views – the so-called exposure. The greater the number of sides on which the house is exposed, the greater its brightness and therefore the value.

Consequently, the direction of the views is also very relevant: a house facing north only – where the sun usually does not shine – will still be worth less than one facing exclusively south, which enjoys a greater number of hours of light.

The reasoning is different for the type of view that one has from the overlooks. A broad panorama, perhaps over the sea or a beautiful park, is a view that opens the heart … and the wallet, positively affecting the valuation of the property by up to 10%. An external view, therefore facing the street, can increase the value by about 5% while an internal view can instead devalue it from 5% to 10%

Proximity/distance from sources of noise and disturbance 

Everyone likes the idea of being able to feel comfortable in their own home. There will also be a reason why most disputes between neighbors arise because of various types of noise.

For this reason, the evaluation of property must necessarily take into account the possible proximity to sources of disturbance such as highways, railways or airports, but also sports fields or areas where the nightlife is particularly abundant and noisy.

Coefficients of merit: internal factors

The layout of the premises

An optimal layout of the premises inside the property to be evaluated will make the future sale easier. Conversely, a bad distribution of the premises could lower the value, because it could lead to a deep restructuring by the buyer.

Energy rating

The energy class is another important value, which can change the value of your home. But what exactly is the energy class of property? The energy class is a value that summarizes the energy efficiency of a property.

This is a value that in turn is obtained by taking into account further characteristics of the property itself, such as structure, location, materials, heating, type of fixtures, etc … The energy class is expressed on a scale ranging from A4 (maximum efficiency energy) to G (minimum energy efficiency).

Most of the properties currently present in Italy fall into the last category, because they are older buildings – new houses, on the other hand, usually have a higher energy class. A house with energy class G can consume 10 times more than one of category A4: this is why it affects the overall evaluation of the property.


From what has been said about the energy class, it is easy to understand how the type of heating is also a factor to consider when evaluating your property in view of the sale.

If we take centralized heating as a quality standard, we can observe that the presence of a meter (termovalvole) increases the value by about 2%; while autonomous heating can have a positive impact by increasing the initial evaluation by up to 5%. The total absence of heating can reduce the rating by 5%.

Year of construction

When it comes to real estate, new is not necessarily better than old: there are historic buildings that have intrinsic artistic value, and this – like it or not – can increase their market value. For its part, a new building usually has structural characteristics that make it better from the point of view of energy expenditure, safety, and accessibility.

Since architectural styles, materials, and construction techniques (and regulations) vary from one period to another quite homogeneously, the year of construction is an element that can suggest relevant information, to be taken into account in the evaluation of the house for sale.

The year of construction must obviously be related to the conditions of the property. Therefore, a 20 – 40-year-old building, if in excellent condition, can benefit from a 5% increase in the starting value; someone over 40 can see their value increase by as much as 10%. But in conditions of neglect, age turns into a disadvantage and depreciation of -10% or -15% in the case of buildings over 40 years old.

State of the property

From what has just been saying it can be deduced that, in order to correctly evaluate its value, you must pay sufficient attention to the state of the property because it affects the expenses that the buyer will have to incur to possibly bring it back to an optimal state.

  • To be restored: -10%
  • Refurbished: + 5%
  • Finely restored: + 10%
  • New: + 10%

Garden, balconies and terraces

The possibility of enjoying some fresh air directly from home is a quality increasingly appreciated by those who buy a property. For this reason, even the presence of balconies, gardens or terraces increases the value of the home.

How to evaluate a property without an agency?

To carry out the evaluation of a home, a real estate agency takes into account all these factors, integrating and mitigating them with experience data.

With a lot of patience (and a lot of free time), following these parameters and those reported on the official tables of the Revenue Agency, it is possible to make a fairly plausible evaluation even without a real estate agency. But so, the doubt of having left out some important information remains.

Can I have a property quotation online, for free and in a few minutes?

Yes of course, you can rely on a PropTech that relies on the most modern technologies to develop a property value assessor.

With the Inpoi property value calculator, you can make an online valuation of your property in just a few clicks: the valuer’s algorithm takes into account all the parameters listed above (plus other specific ones) by crossing in real-time all the data available on the real estate market, geolocated for unparalleled precision.

sell a house quickly

 How to sell a house quickly (for real estate agents)

Let’s face it right away: selling a house quickly is not easy, despite the real or alleged recovery that the Italian real estate sector has been experiencing in recent years. Precisely for this reason, we have decided to seriously investigate this topic and give you some useful advice to improve the approach to selling, in order to place the properties of your real estate agency faster and perhaps even at a higher price.

To sell a house quickly, lowering the price is not necessarily the right move, as many might think. On the contrary, those who sell real estate should think of property not as a house, but as a normal product to be promoted and enhanced on the market, according to the laws that the latter imposes.

When this happens, the odds of selling your home quickly, and possibly at a good price, are far greater.

All the moves to sell a house quickly

We have decided to give you some tips that could help you sell your house quickly, making the most of each of the houses you have for sale in your real estate portfolio, and therefore shortening the waiting times before you can place them at the highest bidder.

Optimize Home Staging

L ‘ Home Staging has proved in recent years, rapid and inexpensive method to increase the appeal of a property and to promote the sale. In this article, we will talk about how to do it in the most effective way possible to sell your house quickly.

First of all, it is necessary to remove all the small items that the seller has around the house, such as photos and various collections. In short, to operate a sort of ” strategic decluttering ” in view of the visits of potential customers.

After that, check every single room and determine if there are any extra pieces of furniture that can be removed. The key to optimizing home staging lies precisely in cleaning up, and therefore putting oneself in the perspective of thinking “ less is more ”. Buyers want to see large rooms where they can imagine their life. The more things there are, the harder it will be for them to identify with a new reality.

“Cleaning up” makes the rooms more spacious and this makes the house appear more interesting in the eyes of a potential buyer. Old memorabilia, photos, and artwork, for example, can represent distractions. On the contrary, eliminating them allows your potential buyer to portray in their mind what it would be like to live in that property.

Make the house interesting, not a work of art.

Putting home staging techniques into practice is not yet very common among real estate agents, as it is considered non-priority and too expensive. However, according to the results of research reported at HOMI 2017, in Italy home staging reduces the average time spent on the market by 4 times, even allowing, in 23% of cases, to sell a house within a month. .

Furthermore, it is important to think about Home Staging by extending it to everything possible buyers see before entering the house. In fact, the first thing people see about a property is its surroundings, be it the parking lot or the courtyard. The first impression, unfortunately, or fortunately, always has a significant effect on the interest of the buyer, and that is why when a buyer parks the car in front of the house, he will already have the first idea that it will then be difficult to make him change.

Think about it.

In knowing a new person, however good we ourselves may be at suspending judgment, unconsciously we will still tend to label them positively or negatively.

The first impression is everything, and the visit of a property is so short and fleeting that it requires attention to every little detail.

A practical example. In case you want to sell your house quickly and it has a courtyard, it will be essential, to give a positive first impression, to remove weeds, dead leaves and to keep the plants.

New plants, shrubs or other greenery can obviously add considerable value to the yard in terms of visual effect, but you will logically have to try to use a reasonable budget for the realization and leave big projects alone unless they are strictly necessary.

Ultimately, in order to sell a house quickly, a well-kept frame helps to give visitors a good impression, and this will heavily influence the interest of the buyers when they actually enter the house.

This phenomenon has been studied in psychology and has been renamed the halo effect or halo effect.

Clean, clean and clean

The value of good cleaning, inside and out, is invaluable. Start outside the house after setting up around. Cleaning the walls well and washing the windows is a good start.

If the seller is thinking of repainting the walls to sell the house faster, first inspect the site to see for himself what condition they are in: often removing the dirt is enough to improve their appearance.

Inside the house, the owners must remove various dust and dirt from every corner, remembering that the kitchen and the bathroom are the rooms to which people pay the most attention. The more the houses look new, especially in these two rooms, the better the impression of the potential buyer will be.

Why give the impression of having to go through a grueling renovation once you have bought the property? In most cases, buyers like to visit a house that appears to be in perfect condition: a house that they can already move into .

The more the potential buyer will perceive this sensation during his visit, the greater his propensity to buy it without waiting.

Reshape or improve

A greater return comes from smaller improvements: new ornaments, new paintings and new floors, for example, create a new and fresh look at a reduced cost.

If you want to take a further step, you can improve appliances, systems and fixtures. These improvements will make the house look new and therefore more attractive, which will help you sell it quickly.

More expensive improvements, such as renovating the kitchen or bathroom, should only be considered if you deem them indispensable. While this type of work will help sell faster, it can take a long time to get it done, as well as making the process too burdensome. So, think carefully before advising sellers to take this step.

Conversely, small incremental improvements to the kitchen or bathroom are most likely to give you a higher return on your investment. A new sink, a less flashy chandelier or more modern shower curtains are all inexpensive investments that can instantly transform your space.

For example: why invest thousands of euros for a complete renovation of the kitchen, when you can spend less than a thousand euros for a new and functional set of appliances? Small interventions can have a big impact.

Of the small incremental improvements of the kitchen or bathroom, they are the ones most likely to grant you a greater return on investment

It also takes care of the light. A dark or dimly lit house is unlikely to make a big impression. Pull back the curtains and let the sunlight up all the rooms, also use artificial lights if necessary, to give a lively look to the rooms.

Invest in professional photos and go for it with marketing

Given the difficulty in obtaining exclusive sales deals, some agents tend to post unclear and professional photos to minimize the risk of losing valuable commissions.

This is a problem that can create discomfort, as well as prejudice, not only in our own customers but also and above all by foreign customers, who often consider it irritating and time wasters.

For this reason, if you want to sell a house quickly, it is important to effectively manage the marketing.

Basically, having arrived first, the competing agents for the acquisition of that property will find themselves as high barriers to entry, the greater your ability to make an ad professional. This obviously also includes certain professionalism in the photoshoot.

With a large chunk of buyers looking online for their dream home, investing in a professional photographer to produce high-quality images is key to attracting buyers and selling homes faster at a better price.

Furthermore, doing good online and offline marketing, as we have often reiterated, makes a difference in how buyers imagine a home initially seen on the web. The integration of these two channels is essential: make sure that buyers see only professional photos both on real estate portals and in the MLSs with which you advertise your properties.

Entertain your prospects with storytelling.

Storytelling is a very powerful weapon to grab attention: think it’s even part of our DNA.

For your potential client, buying a house also means establishing an emotional relationship with the place: make it dream.

The neighborhoods and villages of our country lend themselves perfectly to the purpose: we are a country rich in stories, anecdotes and historical-artistic events. Not to mention uses, customs, and culinary traditions. So why not delight your potential client with some small anecdote expertly mixed with the various architectural and purely technical features of the property? This will help make them less cold and more appealing.

Do not forget to implement the best SEO techniques to give visibility to your property on search engines and therefore be able to sell the house quickly.

Even the local SEO strategies can be exploited strategically to get visibility. On the other hand, users tend to add the location in which they are looking for a property, for example, “houses for rent in Florence”: so why not take advantage of this opportunity?

A 3D Real Estate Virtual Tour to amazing your potential customers

Admit it, 3D Virtual Tours are very fascinating from the point of view of the User Experience. Especially for operators in the sector, it is always special to see every corner of the property being dealt with virtualized in 3D.

If we also consider that the Virtual Reality market is destined to reach 25 billion dollars in value by 2021, there is reason to believe that this type of content will be consumed more and more by users. In this regard, we have carried out interviews with the founders of and Sferical, startups that concretize the technology linked to virtual tours for real estate agencies.

Using a 3D camera it is now possible to literally “stitch” an entire property and make it virtually open to visitors, directly on your ad. At that point, it doesn’t matter how far away your potential client is : he will have an excellent tool at his disposal that will help him get a first idea of ​​the property. This will help you have a very powerful weapon to be able to sell your house quickly.

Another really interesting technology that could help you present the property for sale better and without wasting time is the one offered by CubiCasa, an application that allows you to create a floor plan of any property in a few minutes, using only the smartphone.

Go beyond the simple Video Tour, use a drone

In recent years we have been witnessing the explosion of Video Tours shot with the use of drones. In reality, it must be said that this type of content is now a reality in the Anglo-Saxon world, where Video Tours by drones are particularly effective for advertising not only properties outside the city but also condominium apartments.

It is not difficult to imagine why this type of shooting is more and more frequent in real estate ads. Presenting your property with a drone makes the Tour much more captivating and allows you to show not only the surrounding landscapes but also details of the property that would be difficult to show with a simple photo shoot.

Thanks to this kind of shooting, your client will be able to get a more complete idea and will also be able to perceive in a more intuitive way the context in which the property is immersed, all directly from home. This will make the difference when he has to decide whether to visit your property or that of your competitor.

Don’t forget about the Millennials

The Millennials, or Generation Y, in Italy are 11 million and they are the target that in recent years is entering the real estate market for the purchase of properties. You certainly don’t want to be caught unprepared for this new type of customer?

The expectations of this target are very different from those of Baby Boomers. By the way, we made an article about new real estate buyers: the Millennials.

According to a survey by, 67% of the real estate offer on the market today does not coincide with the needs of Millennials.

The reason? 50% of the properties in Italy require maintenance and renovation, and it is clear that a generation raised with certain media models (the result of films, TV series, video games, etc.) has in mind an idea of ​​a house with a modern and functional.

For such a flexible and highly mobile generation, the concept of experience has become central. It is no coincidence that Millennials are great aperitif lovers and consider smoking an opportunity for sharing and socializing, and no longer a status symbol like the Baby Boomers.

data searches real estate online

If the concepts of experience, sharing and socialization are so important for Millennials, the kitchen and the living room will be the spaces to enhance and focus on, to quickly sell a property to this target. Replacing and modernizing obsolete furniture and creating an ad hoc Open Space arrangement for social moments are two of the most used low-cost solutions.

Improving energy efficiency helps you speed up the sale

Thinking about energy efficiency also means considering the possibility of having to make important changes to the property. Nowadays, buyers are much more sensitive not only to environmental and resource-saving issues but also and above all to save on their bills.

Equipping the property with solar panels, sensors or consumption monitoring systems such as a simple digital thermostat, or installing soundproofing panels in the living room, will immediately catch the eye of the potential buyer, allowing you to increase the selling price and your margin. the final. Everything must obviously be implemented without losing sight of the starting budget.

Put yourself in the shoes of your potential buyer: it would be quite impressive to be able to experience significant annual energy savings by showing the bill receipts with the consumption of the property before and after the changes made!

These are the facts that will convince him.

To help you achieve this, you can periodically take a look at the new IoT trends for monitoring and saving households.

Optimize your online presence and your reputation: in one word, do Personal Branding!

The more your professional figure and that of your agency enjoy a good online reputation, the more interested users will be convinced to contact you.

When we interviewed Gianluca Lo Stimolo, an expert in Personal Branding, he confided in us the most frequent mistake that real estate agents often make: focusing too much on the product, in this case, the properties, to the total detriment of the person, who is “snubbed” in most cases.

Having a good reputation is what has always characterized a good Real Estate Agent, especially in the last century, when most of the new clients arrived thanks to offline word of mouth.

But today, offline reputation alone is no longer enough.

Investing time in the development of your Personal Brand in the real estate market ( here we also talked about it with Gerardo Paterna ), pausing and learning to juggle the use of new technologies, is the best investment you can make in the era of Reputation Economy, the current historical period characterized by the convergence of online, offline and personal branding reputation, which becomes fundamental components of the image of a professional.

WeAgentz is the first online showcase in Italy for real estate agents qualified to practice the profession, defined by Il Sole 24 Ore as “the TripAdvisor of Real Estate Agents”.

Choose the right price

A good real estate agent will analyze recent sales and select a price that is suitable for the property for sale, to encourage buyers to bid and thereby try to sell the house quickly.

Defining the price of a house is not like defining a price for a car or a TV: what buyers ultimately pay often differs from the list price, and you know this better than we do.

In most markets, the best strategy for attracting buyers is to price slightly below the real market value.

This often generates numerous offers, which will compete with each other and allow you to sell the house quickly and at a higher price. On the contrary, setting a price too high from the beginning risks leaving your property in the ads for months. In addition to this, exaggerating the selling prices, thus making the properties out of price and far away from market prices, will negatively affect your reputation as a real estate agent, putting you in a bad light both towards more professional colleagues – who will probably keep themselves in the dark. away from possible collaborations with your agency – both at the level of perception of you as a professional by potential clients.

The reason the process described works is that the lower price makes the house visible to more buyers, who will therefore consider it a real bargain.

Another strategy is that which exploits what in the field of neuromarketing is defined as the ” anchoring effect “, that is the tendency of a consumer, in the decision-making phase, to rely excessively on the first information given to him, perceiving an excessive value and totally unjustified of a product or service.

You can take advantage of this effect by raising the first proposed price, with the aim of increasing the perceived value of the property among the public.

Once entered into the negotiation phase, the potential buyer will have the perception of having made a real bargain, saving compared to what he believed to be the true value of the property

When one of these pricing strategies is combined with all the previous steps, buyers will see a great home, in perfect condition, at an affordable price. Without a doubt, they will want to make an offer!

In conclusion?

In conclusion, the three key factors for selling a home quickly are home staging, cleaning and/or remodeling, professional marketing. Taking all three of these factors into consideration will increase the speed at which the house will be sold, and at the same time will contribute to increasing the perceived value of the property, with natural upward repercussions on the price.

You just have to roll up your sleeves and go for it.

sell a house online

The best websites to sell a house online

Real estate web marketing is one of the elements that have now become essential to be able to sell a property better and in the shortest possible time.

The subject of marketing in the real estate sector is really vast and could confuse those who, like you, are approaching the idea of ​​selling their home … but do not panic: one step at a time, we will see today which are the best websites to sell home online in 2020, thus going to deepen the methods of publication on the various internet portals.

What does this mean? That a portal should replace the classic figure of the licensed real estate agent we are all used to? Absolutely not!

If you are the owner of the property in question, however, it is essential that you know all the useful tools to be able to give greater visibility to your home during the delicate phase of advertising and sponsorship on the web.

So we decided to create this guide that is always updated to provide you with all the necessary elements to better understand on the one hand how an online advertising process for solutions for sale develops, on the other hand which are the best websites to sell a house. online today.

Selling a house online in 2021: a mandatory premise

We know perfectly well how much you care, for obvious reasons, in the sale of your property.

Surely you have carefully chosen and pre-selected the real estate agency to entrust with the sales assignment, or you are still “trying” on your own, but there is one detail that you absolutely must not neglect: in both situations, you will have to take care to the online presence of your home. What does it mean? Now we explain it to you …

In fact, several recent statistics have shown that any real estate negotiation is somehow conveyed by the world of the web. This data is very important to understand how much value you will have to attribute to the image that your home will assume online.

This process arises precisely from the now automatic use of the web by people interested in any product in the most varied sectors, before carrying out any purchase action.

Before even arriving at the real estate agency, even before starting to make appointments for visits, even before outlining some essential characteristics for the purchase of a new home, potential buyers through a PC, a tablet, or simply on their smartphone, start reading real estate ads and scrolling through many potentially interesting apartments.

So wouldn’t it be appropriate to take care of the presence of your home online?

The premise relating to the very strong use of the web, especially as regards real estate searches, was a must to make you understand the importance of real estate portals, whether you sell independently or with the support of intermediaries.

Before listing which are the best websites to sell a house online, let’s get to the heart of this reading by explaining precisely what are the generic ways of using the main real estate portals and what are their rules for publishing complete and effective ads.

Sell ​​a house, yes: but what are the general rules to do it better online?

Here we are, you are finally convinced to take the step of putting your house up for sale: presumably, following an evaluation, you will have agreed with the real estate consultant the starting price, or if you are selling as a private person, you will probably be starting from your idea of ​​realization price (even if what we recommend to try to sell anticipating downtime, is to have your home professionally evaluated by experts in the sector).

And now? Before going online, the property in question will have to pass a sort of “aesthetic test” in order not to risk losing potentially interested customers on the street, who, however, would not notice your home in the sea of ​​properties offered for sale on the web.

Preparing a property for sale is no longer optional: it will be necessary to make the house attractive, aesthetically pleasing, and pleasant to live in the imagination of the user who is looking at it.

Also with regard to this aspect, there are professionals able to work precisely on improving the image for the purpose of presenting the property for marketing and advertising.

First rule: the right value to the image

The first step, even for you who are not a professional in the sector, will be to create a professional photo shoot to start the sponsorship process on the web. 

Is it really necessary to point out that publishing photographs were taken with the mobile phone, in a hurry and perhaps even badly done, will not help much?

Our advice is therefore to get help from a professional photographer if you are selling independently.

If you have delegated the sale to a real estate agency, however, make sure that the agency’s services include a professional photo shoot for your home.

Second rule: prevent your real estate ad from getting lost in the sea of ​​ads on the portal

What could harm your home online sponsorship? Surely the fact that your real estate ad gets lost in the maze of the many ads published every day on real estate websites.

We will explain later how each portal offers the possibility to stand out and to always keep the visibility of your property on the front page.

It is clear that this aspect is fundamental for visibility: think for a moment what would happen if after dedicating so much effort and energy to it, your ad ended up at the end of pages on pages of real estate proposals … who would come to notice your house?

“Premium” is defined as the possibility of always obtaining top visibility, generally paying a sum to the real estate portal in question.

It is easy to understand that keeping your ad on the first or at most second page of the website in question will increase the chances of being taken into more consideration by any interested customers.

If you are selling with the support of a real estate agency, make sure that the targeted marketing for the sale of your home includes at least a certain period of time in Premium mode on the portals to which the agency is linked.

Third rule: the real estate ad, differentiate yourself!

Don’t assume that real estate listings all have to be the same. It is precisely because a real estate ad is always built in the same way, that which penalizes the impact it should have on the potential buyer.

It’s clear that you won’t have to turn into a professional storyteller to process the ad text, but surely finding ways to differentiate yourself wouldn’t be a bad idea at all.

While writing your ad, you will need to keep two important characteristics in mind:

  • Clearly expressed details, to give the reader an accurate picture of what he or she would like to buy
  • Text able to intrigue the reader to the point of making the action of contacting you to receive more information

It’s easy? Well, if it comes to your home, you shouldn’t have great difficulty in elaborating a text that can intrigue, but at the same time explain in detail some of the more technical particularities of the property.

If professionals in the sector take care of it, we recommend that you ask your real estate consultant to send you, before putting it online, a draft of the real estate ad, so that you can check it before publication.

From the rules to the practice: here are the best websites to sell homes online

We have just summarized in three simple rules some of the fundamental steps to start a real estate marketing process linked to the sale of your home.

These basic rules will be of great help to you both to monitor the possible work of the real estate agency that is dealing with the sale, and in case you are selling alone, to understand how to move in the world of real estate portals.

Now, however, we just have to start listing the best websites to sell a house: it is important to start from a distinction that in technical terms differentiates the portals into horizontal and vertical.

Vertical websites are those portals that deal exclusively with dealing with a single product, in our case precisely, properties.

On the other hand, the websites defined horizontal are those portals that collect sales announcements of various categories.

During this practical guide, we will first analyze the exclusive portals of the sector, then those defined as vertical, but we will not forget to mention also some horizontal ones that have a good following in real estate.

We would like to underline that the order in which the websites will be listed to sell homes online is not to be understood as a sort of ranking, but purely as a listing for its own sake.

Exclusive real estate portals in the sector

Perhaps one of the best known even by those who have never had anything to do with the real estate sector, is fully among the best websites to sell homes online.

Publishing a real estate ad on this portal is really simple: just connect to the official homepage of and register as a private individual in a simple and freeway. This will allow you to start taking the first steps by becoming familiar with the portal and thus begin to take advantage of all the services offered.

Registration involves entering your data, including telephone number and email address.

In fact, you will have to confirm the registration by clicking on a link that will arrive after a few minutes by email.

After successfully logging in, a screen will invite you to choose the way you want to use the portal :

  • For free
  • Smart: 19 euros for three months
  • Gold: at a price of 49 euros for six months

Of course, it will be precisely on the basis of the subscription package you have chosen, which you can obtain or not the pluses offered by the portal for your real estate ad.

An important detail to know is that once published on, the ad will remain on the portal for at least three months: if you need to remove it, you just need to access the portal with your credentials and through the reserved area, by clicking on “manage ads”, you can remove it.

Raise your hand if you do not know this real estate portal … perhaps in addition to being one of the best websites to sell a house online, it is also one of the most famous in circulation.

But how does it work to publish a property to sell or rent on

Also, in this case, the very intuitive way and very similar to the procedure to follow for publishing on, it will take you very few and simple steps to succeed in successfully publishing your real estate ad.

The first step will be to connect to the official page of the website, and the second will lead you to click on the “Publish for free” button located at the top right of the web page.

Subsequently, to create your account and thus easily access your information, you will need to click on “Register” and proceed following the instructions suggested by the website for entering your data.

Are you ready to place your real estate ad? You will immediately realize that it is really child’s play to do this.

As mentioned, is designed in an intuitive way and this allows easy use of the platform even for a digital neophyte!

After you have successfully registered on the portal, you will be shown a new page dedicated to the ads to be inserted.

Remember to check the “sale” box if it is a property to be offered for sale, or clearly “rent” if you are thinking of leasing.

Then you will be asked to enter all the information and technical details on the property, just as if you were filling out a real property sheet.

It is good that you know that after you have entered all the information correctly, the team will take the time to process your request, so you will not see your ad immediately in publication.

You will then be notified by email of the publication, now you just have to manage your ads by accessing the personal area of ​​the portal. is a real estate portal of Spanish origins, which has obtained a prominent place in the panorama of websites to sell houses online in Italy.

Again, you can create an account and publish your real estate ad for free by following the clear and simple instructions provided by the portal.

However, what we must underline with respect to the first two real estate portals listed, is that to make the most of, you should choose from the available subscriptions, as the free offer is a little limited and limiting compared to web competitors.

The website offers two possibilities:

  • Sprint: this option will bring your ad in a prominent position for 24 hours at a cost of € 9.99
  • Top: You will have your ad in a prominent position for 30 days at a cost of € 35.90

Despite the diversity compared to its cousins ​​listed above, remains one of the most chosen portals by real estate agencies and individuals who need to advertise a property for sale.

Because? Definitely, a good product, which offers extra services such as the possibility of making videos and photo books and more: for some time, in fact, a user can also request an evaluation of the property before putting it up for sale.


The portal, created in 2015 to promote the figure of the licensed real estate agent, allows you to contact the perfect real estate agent according to your specific needs, to whom you can then possibly entrust the property to sell online.

The platform provides users with an advanced tool to find the right real estate agent, in a simple way and with full knowledge of the facts: in fact, with the utmost meritocracy and total transparency of information, it is possible to search among the qualified real estate agents present in the database of WeAgentz, comparing their skills, competencies and specializations, with focus on their background and experience in real estate, cities and areas of operation, work mode and much more.

WeAgentz is, therefore, an ideal ally so as not to leave the choice of the agency to which to entrust the sale of your home to chance.

The agents also have an Agent Profile in which they can showcase properties, with a direct link to the advertisement on their website or specialized portal, to increase the chances of selling the most attractive houses on the market in their portfolio.

So, to communicate, use the search bar you find on the Homepage, so as to carry out a quick and geo-localized search for real estate agents operating in your city: relying on the right real estate agent can be the first important step to sell the property. your home online at the best price.

It is a relatively recent portal compared to its peers, but not of minor importance: let’s find out together how works, a web portal that should be mentioned for the large web traffic acquired in a few years of life, which brought it in the limelight among the major vertical real estate ad portals, but with a particularity that closely affects individuals …

The homepage is simple and easy to use and allows individuals only to receive an evaluation of their property, by entering the main data and geographical location.

After entering all the basic information, you can check an option to be contacted for free by a real estate agency with a detailed report on the property, including the most likely market value, analysis of demand, prices and comparables…

However, it is good to know that Wikicasa (here is the particularity we mentioned to you) is a real estate portal reserved for publication by real estate agents only, so if you came to our guide because you could not understand how to publish your ad on this portal, know that you will not be able to proceed independently with the publication of your ad.

The portal, therefore, allows you, as mentioned, to receive a free evaluation of the house from a real estate agent, who without obligation and with your consent can also take charge of the publication of your ad, or allows you to search among the ads already published directly from brokers.

Horizontal websites that can successfully host real estate listings – here’s what they are

We had promised to leave room for those online portals that collect different categories of product announcements, but in this case they treat the real estate sector with positive results.

The best websites to sell a house in a more generalist and non-specific way are undoubtedly and

Also, in this case, the presentations should be completely superfluous, as in the specific case of a portal like, we all know how it is constantly under the eyes of all in various media channels and for various reasons.

But how does it work for real estate ads? 

For some time, the website in question has created a separate macro-area, dedicated to the world of real estate sales.

It must be admitted that being a generalist website, we can also speak in Italy of a portal used mostly by private individuals and still little by real estate agencies.

Publishing a real estate ad on is really very simple!

If you do not already have an active account with login credentials, you will need to register on the portal via the homepage, but this will really take a few minutes of your time.

To publish the announcement, you will need to use the “Insert announcement” button at the top right of the homepage: you will therefore be asked for all the information and technical specifications about the product for which you are requesting publication, after which the portal will take its time necessary to evaluate your request.

The notification of success or failure (if you have not respected certain parameters of the policy) will reach you via the email address associated with your account.

You can also decide whether to be contacted by potential buyers interested in your ad either by email or by mobile phone or to choose only one of the two contact options.

The nature of this generalist portal is extremely similar to that of, in actions and intentions, of course. is a portal that operates on different and transversal sectors… in short, you can really find everything there.

The thing that interests us, however, is that you can also publish real estate ads with ease and proven visibility, which is what we are looking for.

First of all, you will see a geographic map of Italy that can be selected region by region: in this way, you can very easily access the geographic area of ​​your interest directly.

Always at the top right and always after logging in, you will have to click on the button with a camera icon and thus proceed with the insertion of your real estate ad.

As usual and as you know by now, after having indicated the reference category, you will have to proceed with the technical information and the description of the announcement.

You can also, before publishing, ask to see a preview of the ad in question just to see how it will appear online to potential buyers.

When you are ready, by clicking on the blue “Publish ad” button, you can send your property immediately online!